BAYBURT University Information Package / Course Catalogue

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Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
FS0503.1 Public relationsElective243
Level of Course Unit
First Cycle
Objectives of the Course
The aim of this course is to introduce students to the principles, theories, publics and the process of public relations
Name of Lecturer(s)
Learning Outcomes
1Students differentiate the meaning of PR and related concepts.
2Students summarize the history of modern PR.
3Students discuss various theories in relation with PR.
4Students select and use appropriate research techniques for a range of PR situations.
5Students write objectives for a specific PR process.
6Students write a press-bulletin on a given topic.
Mode of Delivery
Normal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The course covers the following topics: the definition, elements, history and theory of public relations, ROPE Model, and media relations.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction
2A first definition and an overview of public relations.
3Elements of PR
4Public Relations Departments & PR Ethics
5History of PR- Grunig and Hunt’s Four Models of PR
6History of PR in Turkey
7Theoretical Basis for Public Relations –I-
8MIDTERM EXAM
9Public Relations Process: -I: Research
10Public Relations Process: -I: Research
11Public Relations Process: -II: Objectives
12Public Relations Process: -III: Planning
13Public Relations Process: -IV: Evaluation
14Media Relations: An introduction
15Media Relations: Practice
16Final
Recommended or Required Reading
Course notes provided by the instructor
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination13030
Final Examination13030
Makeup Examination13030
TOTAL WORKLOAD (hours)90
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10		PO
11		PO
12		PO
13		PO
14		PO
15		PO
16
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LO6                
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High