| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | MLY212.4B | Written Media and Economics | Elective | 2 | 4 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to enable the students to be informed about the structural features of the media organizations and their place in the economy. |
| Name of Lecturer(s) |
| Ünal Gülhan |
| Learning Outcomes |
| 1 | Will be able to define media economy concepts and models, | | 2 | Explain product and service strategies of media economy | | 3 | Grasp the historical process, the ownership structure of the media sector in Turkey, | | 4 | To be able to describe written, visual and audio media organizations in Turkish Media Economy |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| The content of the course, the macro-economic and micro-structural properties of the light values in the media business, product, operating in Turkey with production and service strategies are composed of media enterprises and groups. |
| Weekly Detailed Course Contents |
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| 1 | The Concept and Development of Media Economy
| | | | 2 | Theories and Models Used in Media Economics | | | | 3 | Structural Characteristics of Media Economy | | | | 4 | Product and Production Structure of Media Economy | | | | 5 | Production Strategies in Media Sector | | | | 6 | Service Strategies in Media Sector | | | | 7 | The Effects of Economic Conditions on Media Economy | | | | 8 | Midterm | | | | 9 | Market Structure of Media Sector (and Property Concentration) | | | | 10 | Structural Analysis of the Property Angle Media in Turkey Economy: 1948-1990 | | | | 11 | Structural Transformation of the Media in Turkey Economy: 1990-2000- | | | | 12 | Print Media Management in Turkish Media Economy | | | | 13 | Television organizations in Turkish media economy | | | | 14 | Radio organizations in Turkish Media Economy | | | | 15 | Media Groups in Turkish Media Economy | | |
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| Recommended or Required Reading |
| Baytar, Orhan (2013), Teorik ve Pratik Açıdan Medya Ekonomisine Bakış, Çizgi
Kitapevi, İstanbul.
-Kuyucu, Michael (2012), Türkiye’de Medya Ekonomisi, Esen Yay., İstanbul.
-Schneider Martin (2013), Management von Medienunternehmen, Springer, Wiesbaden |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 1 | 25 | 25 |
| Individual Study for Final Examination | 1 | 30 | 30 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 3 | 3 | 3 | 1 | 1 | 2 | 2 | 1 | 1 | 3 | | LO2 | 1 | 3 | 3 | 3 | 1 | 1 | 3 | 1 | 1 | 1 | 3 | | LO3 | 1 | 3 | 3 | 4 | 2 | 1 | 4 | 1 | 1 | 1 | 3 | | LO4 | 1 | 4 | 3 | 5 | 2 | 1 | 4 | 2 | 3 | 1 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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