| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | EM4131 | Distribution and Marketing | Elective | 4 | 7 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Teaching methods and distribution and marketing applications |
| Name of Lecturer(s) |
| Doç. Dr. Adnan KARA |
| Learning Outcomes |
| 1 | Giving priority to customer satisfaction-based operation improving the quality. Thus ensuring high competitiveness in the market. | | 2 | | | 3 | | | 4 | | | 5 | |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Introduction to marketing and marketing nature. The history of marketing. Consumer behaviour. The Division of the market. Product development policies. Strategic planning and modeling. Pricing methods and applications. Syndication. Information communication. Market researches. Current issues in marketing and global marketing. |
| Weekly Detailed Course Contents |
|
| 1 | Concept Of Service | | | | 2 | Service Enterprises and traditional marketing mix Components | | | | 3 | The Product Strategies | | | | 4 | Price Strategies | | | | 5 | Market Strategies | | | | 6 | Distribution Strategies | | | | 7 | Positioning Strategies | | | | 8 | Midterm Exam | | | | 9 | Advertising | | | | 10 | A full service staff (Ilias), customer and physical Evidence | | | | 11 | In Demand and capacity Management Services | | | | 12 | Service marketing and new perspectives: quality of service, Service Match and physical Marketing | | | | 13 | Distribution marketing applications | | | | 14 | Distribution marketing applications | | | | 15 | Distribution marketing applications | | |
|
| Recommended or Required Reading |
| Ozturk, s. a. (2006) service marketing Edgar Kitabevi Yayinlari. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Project Presentation | 1 | 8 | 8 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 14 | 14 |
| Individual Study for Final Examination | 1 | 18 | 18 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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