| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | KY308.1B2 | Public Relations in Public Administration | Elective | 3 | 6 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Teaching public relations management in public administration |
| Name of Lecturer(s) |
| Öğr. Gör. Dr. Muhammed Enes KAN |
| Learning Outcomes |
| 1 | To understand the relation between the phenomenon of administration and the field of public relations; | | 2 | To learn the basic aim and principles of public relations | | 3 | To have an understanding of the significance and the developmental process of public relations; | | 4 | To learn the implemantation phases of public relations in different organisations | | 5 | To evaluate the interaction between public relations and public administration in Turkey; |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Explaining the relationship between public relations and management. Reconsideration and evaluation of public administrations in the context of public relations. Determining the importance and dimensions of public relations in public administration. The changing understanding of public administration in the world and the evaluation of the effective role of public relations in this process |
| Weekly Detailed Course Contents |
|
| 1 | A theoretical appproach to the relation between administration and public | | | | 2 | Public relations in organisations
| | | | 3 | Crisis and Public relations
| | | | 4 | The profession of Public Relations
| | | | 5 | Public Administration and Public Relations in Turkey
| | | | 6 | Methods and techniques used in the field of public relations | | | | 7 | The significance of public relations for the public administration system of Turkey | | | | 8 | Mid-term Exam | | | | 9 | Implementations of Public Relations Principles in Turkey
| | | | 10 | Public Relations in Prime Ministry
| | | | 11 | Public Relations in the Ministry of The Interior
| | | | 12 | Local Governments and Public Relations
| | | | 13 | Public Relations in the context of New Public Management approach and public administration reforms
| | | | 14 | Public Relations and Education in Public Organisations
| | | | 15 | Civil Servants and Public Relations | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Aydın, A. H. ve Taş, İ. E. (2016). Kamu Yönetiminde Halkla İlişkiler Kavramlar – Kurumlar – Uygulamalar. (2 Baskı) Seçkin Yayıncılık |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 6 | 3 | 18 |
| Individual Study for Final Examination | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 3 | 4 | 2 | 1 | 1 | | LO2 | 1 | 1 | 2 | 1 | 3 | 2 | 1 | 1 | | LO3 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 1 | | LO4 | 3 | 1 | 1 | 2 | 2 | 2 | 1 | 2 | | LO5 | 2 | 3 | 3 | 2 | 3 | 2 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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