Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | SP116.02 | | Elective | 1 | 2 | 4 |
|
Level of Course Unit |
Short Cycle |
Objectives of the Course |
It is aimed that students skills development about sport marketing improvement, management and control. |
Name of Lecturer(s) |
Öğr. Gör. Kasım İDARECİ |
Learning Outcomes |
1 | Able to interfix sport and marketing concepts. | 2 | Able to identification structure and charasteristics of sport marketing | 3 | Able to comprehend chareteristics and application methods of sport marketing mix | 4 | Able to develop sport marketing mix | 5 | to associate sports marketing and sponsorship concepts |
|
Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
none |
Recommended Optional Programme Components |
none |
Course Contents |
Analyse of sport markets, consume consumer concept in sport, sport consumer behaviors, implementation, targeting and positioning of sport markets, product, price, distribution, promotion, media usage strategies. |
Weekly Detailed Course Contents |
|
1 | Nature and coverage of sport marketing | | | 2 | Marketing management and marketing research in sport | | | 3 | Sport markets | | | 4 | Sport consumers | | | 5 | Sport marketing occassions | | | 6 | Sport marketing strategy | | | 7 | Sport products | | | 8 | Midterm Exam | | | 9 | Pricing in sport | | | 10 | Distrubution in sport | | | 11 | Promotion in sport | | | 12 | Sport services | | | 13 | Sport sponsorship | | | 14 | Sport sponsorship | | | 15 | An overwiew | | | 16 | Final exam | | |
|
Recommended or Required Reading |
1- Shilburry, D., Westerbeek, H., Quick, S., Funk D. (2009). Strategic Sport Marketing, third edition. Singapore: Allen & Unvin.
2- Mullin, B.J., Hardy, S., Sutton, W.A. (2000). Sport Marketing. USA: Human Kinetics.
3- Argan, M., Katırcı, H. (2002). Spor Pazarlaması, 2. Baskı. Ankara: Nobel Yayınları. |
Planned Learning Activities and Teaching Methods |
|
Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | none |
|
Workload Calculation |
|
Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 3 | 42 |
Self Study | 14 | 2 | 28 |
Individual Study for Mid term Examination | 14 | 2 | 28 |
Individual Study for Final Examination | 14 | 1 | 14 |
|
Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 5 | 5 | 3 | 4 | 3 | LO2 | 5 | 4 | 4 | 4 | 4 | 3 | LO3 | 4 | 3 | 4 | 5 | 3 | 4 | LO4 | 3 | 5 | 3 | 5 | 5 | 5 | LO5 | 5 | 4 | 3 | 3 | 5 | 5 |
|
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|