| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | EC210.1B | Marketing | Elective | 2 | 4 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The aim of the course is; to comprehend modern marketing concept, mission and strategies |
| Name of Lecturer(s) |
| Öğr. Gör. Fatma Betül KARACA |
| Learning Outcomes |
| 1 | Contributing to the design of marketing channels | | 2 | Choosing the most suitable channel systems |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| To determine marketing approach according to business and market situation |
| Weekly Detailed Course Contents |
|
| 1 | To contribute to the determination of appropriate departments as target market
| | | | 2 | To help differentiate the product
| | | | 3 | To help position the product
| | | | 4 | Determining the life cycle of the product taking measures
| | | | 5 | To help determine the price
| | | | 6 | Adjusting the price
| | | | 7 | Making suggestions for price changing strategies
| | | | 8 | MIDTERM EXAM
| | | | 9 | Identify marketing channels | | | | 10 | To contribute to the design of marketing channels
| | | | 11 | To contribute to the design of marketing channels
| | | | 12 | To contribute to the selection of the most suitable one of the channel systems.
| | | | 13 | To contribute to the selection of the most suitable one of the channel systems.
| | | | 14 | To contribute to the selection of the most suitable one of the channel systems.
| | | | 15 | Homework assessment | | |
|
| Recommended or Required Reading |
| Kotler ve Armstrong, Principles of Marketing, Pearson Global Edition, New jersey, 2010
Kotler and Keller, Marketing Management, Pearson International Edition, new jersey 2009
Mucuk, İsmet, Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul 2009
Karafakioğlu, Mehmet, Pazarlama İlkeleri, Literatür yayınları, İstanbul 2009 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 10 | 4 | 40 |
| Discussion | 15 | 2 | 30 |
| Question-Answer | 17 | 1 | 17 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 1 | 3 | 2 | 2 | 1 | 4 | 1 | 1 | 1 | 1 | | LO2 | 1 | 1 | 3 | 2 | 2 | 1 | 4 | 1 | 1 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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