| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OP211.1B | Marketing | Elective | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Teaching the development of the basic concepts of marketing and marketing process. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Understanding the purpose and importance of marketing | | 2 | Analyzing Marketing Components | | 3 | Learning the process for Marketing Research | | 4 | Establish a link between marketing and social responsibility | | 5 | Understanding the importance of Marketing for Business | | 6 | Understanding and interpreting modern Marketing dynamics |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Basic Concepts in Marketing and Change in Marketing Understanding, Consumer Behavior and Factors Affecting Behavior, Market Size and Forecast Marketing Strategies, New Trends in Marketing |
| Weekly Detailed Course Contents |
|
| 1 | Basic Concepts in Marketing | | | | 2 | Marketing Enviroment | | | | 3 | Market Information and Marketing Research | | | | 4 | Consumer Behavior | | | | 5 | Market Segmentation and Target Market Identification | | | | 6 | Product and Product Strategy | | | | 7 | Price and Pricing Decisions | | | | 8 | MIDTERM EXAM | | | | 9 | Promotion Strategies | | | | 10 | Distribution Channels and Strategies | | | | 11 | Service Marketing | | | | 12 | Control, Social Responsibility and Marketing Ethics in Marketing | | | | 13 | International marketing | | | | 14 | New Approaches to Marketing | | | | 15 | An overview | | |
|
| Recommended or Required Reading |
| Altunışık, Özdemir, Torlak, 2011, Pazarlamaya Giriş, Sakarya Yayıncılık, Sakarya |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 7 | 2 | 14 |
| Individual Study for Final Examination | 7 | 2 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | LO2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | LO3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | LO4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | LO5 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | LO6 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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