BAYBURT University Information Package / Course Catalogue

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Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
ÜS1704.1B2Public RelationsElective232
Level of Course Unit
Short Cycle
Objectives of the Course
Teaching public relations discipline to students by explaining it's roles, application procedures, lobbyists operations in orgizations.
Name of Lecturer(s)
Learning Outcomes
1Presents the advantages of public relations in terms of organizations, and compares it with other disciplines.
2Explains the role of public relations in application of organization cultire in business.
3Definition of public relation basics in terms of social responsibilities.
4Gives the knowledge of how communicate public relations units and their applications.
5Teaches the meaning of business identitiy and ways of increasing reputation.
6Informs the formation steps and development of public realtins discipline.
7Informs the meaning of target group in terms of marketing
8Explains information tools in public relations.
Mode of Delivery
Second Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Explaining basic tools and definitions in public relations. Highlighting the iportance of public relations in organizations.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The Importance of Public Relations and It's History
2 Main Principles of Public Relations
3Public Responsibilities and It's Relations with Public Relations
4Organization Culture and It's Relations with Public Relations
5Organization Culture and It's Relations with Public Relations
6Public Relations and Effective Communication
7Main Goals and Principals in Public Relations
8Foundation Comminication, Identitiy and Reputation
9Midterm Foundation Dignity
10Administrative Organization of Public Relations Department in Business
11Management of Public Relations
12Target Population Basics
13Communication Tools in Public Relations
14Applications of Public Relations in Business
Recommended or Required Reading
Public Relations: Strategies and Tactics, Dennis Wilcox, Geln Cameron, Pearson, 11. Edition Full Frontal PR: Getting People Talking about You, Your Business, or Your Product, Richard Laermer, Michael Prichinello, Bloomberg Press; 1st edition, 2003. Halkla İlişkilerin El kitabı, Alison Theaker,Medicat, İstanbul. İşletmelerde Halkla İlişkiler, Zeyyat Sabuncuoğlu, Alfa Aktüel Basım Yayın, 10.Baskı,Bursa. Halkla İlişkiler Kampanyaları,Ceyda Aydede, Medyacat yayınları, İstanbul.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures14228
Self Study14228
Individual Study for Mid term Examination155
Individual Study for Final Examination166
TOTAL WORKLOAD (hours)70
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10		PO
11		PO
12		PO
13		PO
14		PO
15
LO1               
LO2               
LO3               
LO4               
LO5               
LO6               
LO7               
LO8               
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High