| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | MS1501.B3.04 | | Elective | 2 | 4 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media. |
| Name of Lecturer(s) |
| - |
| Learning Outcomes |
| 1 | Explains basic concepts, the contributions of important theoreticians and the positive and negative impact of the media to the society. | | 2 | Identifies the main persuasion/propaganda techniques. Uses information search skills to reach various messages. | | 3 | Demonstrates critical attitute toward recieved media products. | | 4 | Evaluates the messages received from various media channels. | | 5 | Produces media messages for various media. | | 6 | Evaluates the impact of media’s commercial aspect on messages. | | 7 | Participates in the social life using the media effectively. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects. |
| Weekly Detailed Course Contents |
|
| 1 | What is media literacy and what is not? | NONE | NONE | | 2 | Dimensions of media literacy | NONE | NONE | | 3 | Historical foundations of Media Literacy Conditions that require Media Literacy | NONE | NONE | | 4 | Commercial purpose of the media and advertisements Analysis and production of advertisements | NONE | NONE | | 5 | News making process Considerations when watching news | NONE | NONE | | 6 | Propaganda (or persuasion) techniques and media relations | NONE | NONE | | 7 | Basic principles of counter-propaganda and media relations | NONE | NONE | | 8 | MIDTERM EXAM | NONE | NONE | | 9 | Using emotions as a rating tool Neurophysiological dimension | NONE | NONE | | 10 | Prejudices encountered in the media Media stereotypes and their effects | NONE | NONE | | 11 | Examining the Media Literacy program Principles of Media Literacy teaching | NONE | NONE | | 12 | Information access skills Skills related to the video production process | NONE | NONE | | 13 | Trust and ethics in the media | NONE | NONE | | 14 | Critical approaches in media literacy | NONE | NONE | | 15 | TV ads, newspaper news, TV shows, web content, etc. examination of media products. | NONE | NONE | | 16 | FINAL EXAM | NONE | NONE |
|
| Recommended or Required Reading |
| - |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | NONE |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 17 | 1 | 17 |
| Brain Storming | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 14 | 2 | 28 |
| Individual Study for Final Examination | 14 | 1 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | LO4 | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | LO7 | | | | | | | | | | | | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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