| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SHU205.5B | Consumer Behavior | Elective | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To teach the concepts of Consumer and Consumer Behavior. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Tuğba YILDIZ |
| Learning Outcomes |
| 1 | Will be able to define the concept of consumer. | | 2 | The basic concepts of consumer behavior will be able to be defined. | | 3 | To be able to evaluate consumer behavior | | 4 | To be able to identify problems between consumer behavior and seller |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Introduction to consumer behavior. Market segmentation, psychological effects on consumer behavior. Learning, motivation, perception, changing attitudes and attitudes, socio-cultural influences on consumer behavior: group dynamics and advisory groups, family, personal effects and diffusion of innovations. Consumer purchasing decision process. |
| Weekly Detailed Course Contents |
|
| 1 | Introduction to consumer behavior, Consumer and Consumer Behavior concepts. | | | | 2 | Market segmentation. | | | | 3 | Consumer perception. | | | | 4 | Customer Types. | | | | 5 | Variable customer satisfaction. | | | | 6 | Consumer motivation. | | | | 7 | Consumer purchasing decision process. | | | | 8 | Mid-term Exam | | | | 9 | Learning and attitude in consumers. | | | | 10 | Socio-cultural effects on consumer behavior. | | | | 11 | Consumer's personality, values and lifestyle. | | | | 12 | The effect of reference groups on consumer behavior. | | | | 13 | Social class and the situation of consumers. | | | | 14 | The effect of culture in purchasing and consumption | | | | 15 | Diffusion of innovations | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Odabaşı Y., Barış G. 2002; Tüketici Davranışı Mediacat, İstanbul |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 7 | 2 | 14 |
| Self Study | 7 | 1 | 7 |
| Individual Study for Mid term Examination | 7 | 4 | 28 |
| Individual Study for Final Examination | 1 | 8 | 8 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 3 | 4 | 5 | 3 | 3 | 3 | 3 | 2 | 4 | | LO2 | 2 | 4 | 3 | 2 | 4 | 3 | 3 | 3 | 3 | 3 | | LO3 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | | LO4 | 2 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 2 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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