Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | SHU114.3B | Business Management II | Elective | 1 | 2 | 2 |
|
Level of Course Unit |
Short Cycle |
Objectives of the Course |
As an introduction to the main topics of business management; It is aimed to teach basic information such as management, production, marketing, procurement, finance, human resources and public relations that will support the courses to be taught in upper classes. |
Name of Lecturer(s) |
Dr. Öğr. Üyesi Tuğba YILDIZ |
Learning Outcomes |
1 | To understand the production process | 2 | To teach financing infrastructure | 3 | Adopting management functions | 4 | Improving the marketing and sales process |
|
Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Detailed information about the concept and functions of management, basic business functions |
Weekly Detailed Course Contents |
|
1 | Management functions | | | 2 | Planning definition and content | | | 3 | Types of organization, ability to run | | | 4 | Coordination definition and meaning | | | 5 | Inspection and control | | | 6 | Total quality management | | | 7 | Production management and production planning | | | 8 | Midterm exam | | | 9 | Marketing definition scope and marketing understanding | | | 10 | Definition of finance, financial analysis techniques | | | 11 | Human Resources Management | | | 12 | Public relations | | | 13 | Research & Development | | | 14 | Decision and Decision Processes in Business Management; main decision forms, stages of the decision process | | | 15 | Customer relations management | | | 16 | Final examination | | |
|
Recommended or Required Reading |
İsmet Mucuk, Modern İşletmecilik, Türkmen Kitabevi, İstanbul, 2008
Prof.Dr. M. Şerif Şimşek-Prof. Dr. Adnan Çelik, Genel İşletme, Eğitim Publisher, September 2017. |
Planned Learning Activities and Teaching Methods |
|
Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
|
Workload Calculation |
|
Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 2 | 28 |
Self Study | 14 | 1 | 14 |
Individual Study for Mid term Examination | 1 | 4 | 4 |
Individual Study for Final Examination | 1 | 1 | 1 |
|
Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 3 | 3 | LO2 | 1 | 2 | 2 | 2 | 3 | 2 | 3 | 3 | 3 | 2 | LO3 | 2 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | LO4 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 3 | 3 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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