Bayburt University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
HBS211B.3		Elective	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

With this course, students will gain proficiency in meeting management.

Name of Lecturer(s)

Learning Outcomes

1	Define the concept of meeting.
2	Explains meeting types and features.
3	Explains the pre-meeting planning process.
4	Explain the meeting management process.
5	Explains the follow-up process after the meeting.

Mode of Delivery

Second Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

Course Contents

The meeting may set the agenda. Agenda can be prepared for the meeting and attend the meeting. Hold the minutes of the meeting. It can organize meetings between departments.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition and Types of the Meeting - Definition of the Meeting - Types - Meeting Tourist
2	Accommodation Facilities and Meeting Pazarı - Meeting Facilities - Meeting Market - Factors affecting the development of tourism - Meeting organizer
3	Meeting Market - Scope of the meeting market - Association Meetings - Company Meetings
4	Various Meeting Markets - Public institutions market - Sports market - Trade unions market - Package tour - Cultural organization market - Old and young market - Theater market - Organizations for social purposes
5	Review of the meeting market - Who creates the meeting market - What does the meeting market buy - How to buy
6	Meeting market purchasing process - Finding the need in the meeting market - Price quotes
7	Meeting Planning - Meeting planning - Region selection - Facility selection - Making necessary agreements - Making necessary announcements - Final preparations and controls
8	Preparations for marketing activities in terms of hotels - Definition of marketing - Development of the market plan - Characteristics of the marketing plan - Scope of the marketing plan - Strategy detection - Review
9	Commitment to the meeting market - Retention tools - Personal sales - Telephone sales - Exhibitions and Fairs - Direct Marketing
10	Commitment to the meeting market - Printed materials - Media advertising - Public Relations / Publicity - Sales development - Using Internet
11	Pre-meeting works - Hotel coordination - Reservation procedures - Accommodation procedures
12	Post-meeting work - Billing - Main account - Tips - Meeting evaluation - Letters of thanks
13	Fair organization - Definition of fair - Types - Physical designs
14	Meeting result report - Preparation and submission of meeting result report and reports
15
16

Recommended or Required Reading

Meeting Management, Prof. Dr. A. Celil ÇAKICI

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	1	14
Discussion	5	1	5
Self Study	14	2	28
Individual Study for Mid term Examination	8	2	16
Individual Study for Final Examination	13	1	13
TOTAL WORKLOAD (hours)			78

Contribution of Learning Outcomes to Programme Outcomes

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5

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13

LO1

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LO5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High