| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SHK208.7B2 | Marketing Principles | Elective | 2 | 4 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To understand the marketing concept and to recognize applications of the marketing concept. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuğba YILDIZ |
| Learning Outcomes |
| 1 | define some basic marketing principles and concepts. | | 2 | obtain some skills about transforming verbal marketing data to mathematical formulas and explaining these. | | 3 | determination about firms' marketing environment and can do case analysis | | 4 | use simple models in order to make contact between firms and their environments with the view of marketing. | | 5 | obtain some skills about solving simple mathematical problems related to marketing and about constructing graphics and diagrams from data. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Marketing concept, marketing principles and evolution in marketing perception, marketing environment and monitoring of the market opportunies, consumer behaviours, marketing information system, market segmentation and target market selection, goods and services, price and pricing, marketing communication and tools, marketing channels and distribution poiticies. |
| Weekly Detailed Course Contents |
|
| 1 | Marketing principles and evoluation in marketing perception | | | | 2 | Marketing principles and evoluation in marketing perception | | | | 3 | Marketing environment and monitoring of the market opportunies | | | | 4 | Consumer behaviours | | | | 5 | Consumer behaviours | | | | 6 | Marketing information system | | | | 7 |
Market segmentation and target market selection | | | | 8 | Mid-term exam | | | | 9 |
Market segmentation and target market selection | | | | 10 | Goods and services | | | | 11 | Price and pricing | | | | 12 | Marketing communication | | | | 13 | Marketing communication tools | | | | 14 | Marketing channels and distribution policies | | | | 15 | Marketing channels and distribution policies | | | | 16 | End-of-term exam | | |
|
| Recommended or Required Reading |
| Prof.Dr.Cemal YUKSELEN Marketing Principle |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 10 | 3 | 30 |
| Discussion | 10 | 3 | 30 |
| Self Study | 10 | 1 | 10 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 20 | 20 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | | LO2 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | | LO3 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | | LO4 | 1 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | | LO5 | 1 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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