| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SHK211.6B2 | Marketing Management | Elective | 2 | 3 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To give marketing management and planning knowledges. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Tuğba YILDIZ |
| Learning Outcomes |
| 1 | define some basic managerial marketing concepts. | | 2 | obtain some skills about transforming managerial marketing data to mathematical formulas and explaining these. | | 3 | obtain some skills about solving simple mathematical problems related to marketing management and about constructing graphics and diagrams from data. | | 4 | do determination about firms' marketing activities and can do performance analysis. | | 5 | use simple models in order to make contact between firms and their environments with the view of marketing management. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Product, product mix, developing new product, product life curve, various policies and strategies for product, price, pricing goals, pricing methods and strategies, promotion, promotion mix, main promotion methods, distribution, distribution species, distribution systems, alternatives of distribution systems, alternatives of distribution channels, physical distribution and franchising. |
| Weekly Detailed Course Contents |
|
| 1 | Product, product mix | | | | 2 | Product, product mix | | | | 3 | developing new product | | | | 4 |
product life curve | | | | 5 | various policies and strategies for product | | | | 6 |
various policies and strategies for product | | | | 7 |
price | | | | 8 | mid-term exam | | | | 9 | pricing methods and strategies | | | | 10 |
promotion | | | | 11 | promotion mix | | | | 12 | main promotion methods | | | | 13 | distribution, distribution species, distribution policies, distribution systems | | | | 14 | alternatives of distribution channels | | | | 15 | Physical distribution and franchising | | | | 16 | End-of-term exam | | |
|
| Recommended or Required Reading |
| İslamoğlu, A. H. (2020). Pazarlama Yönetimi (Stratejik Yaklaşım). Beta Basım Yayın |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 50 | 50 |
| Makeup Examination | 1 | 15 | 15 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 1 | 1 | 1 | 2 | 3 | 1 | 2 | 2 | 3 | | LO2 | 2 | 1 | 4 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | | LO3 | 1 | 3 | 3 | 2 | 2 | 2 | 1 | 2 | 4 | 4 | | LO4 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 4 | | LO5 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 3 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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