BAYBURT University Information Package / Course Catalogue

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Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
SHK201.4BConsumer behaviorElective234
Level of Course Unit
Short Cycle
Objectives of the Course
To teach the concepts of Consumer and Consumer Behavior.
Name of Lecturer(s)
Dr.Öğr.Üyesi Tuğba YILDIZ
Learning Outcomes
1Will be able to define the concept of consumer.
2The basic concepts of consumer behavior will be able to be defined.
3To be able to evaluate consumer behavior
4To be able to identify problems between consumer behavior and seller
Mode of Delivery
Normal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Introduction to consumer behavior. Market segmentation, psychological effects on consumer behavior. Learning, motivation, perception, changing attitudes and attitudes, socio-cultural influences on consumer behavior: group dynamics and advisory groups, family, personal effects and diffusion of innovations. Consumer purchasing decision process.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to consumer behavior, Consumer and Consumer Behavior concepts.
2Market segmentation.
3Consumer perception.
4Customer Types.
5Variable customer satisfaction.
6Consumer motivation.
7Consumer purchasing decision process.
8Mid-term Exam
9Learning and attitude in consumers.
10Socio-cultural effects on consumer behavior.
11Consumer's personality, values and lifestyle.
12The effect of reference groups on consumer behavior.
13Social class and the situation of consumers.
14The effect of culture in purchasing and consumption
15Diffusion of innovations
16Final Exam
Recommended or Required Reading
Odabaşı Y., Barış G. 2002; Tüketici Davranışı Mediacat, İstanbul
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination10220
Attending Lectures7214
Self Study717
Individual Study for Mid term Examination7428
Individual Study for Final Examination7856
TOTAL WORKLOAD (hours)126
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10
LO1          
LO2          
LO3          
LO4          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High