| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SHK116.5B | Service Marketing | Elective | 1 | 2 | 4 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To know the activities related to service marketing in general terms.Also, to learn to determine capacity and demand management in terms of the service sector. |
| Name of Lecturer(s) |
| Dr.Öğr. Üyesi Tuğba YILDIZ |
| Learning Outcomes |
| 1 | Will be able to define the basic concepts of service marketing. | | 2 | Students will be able to define the marketing mix in terms of the service sector. | | 3 | Students will be able to evaluate capacity and demand management in service marketing. | | 4 | Students will be able to evaluate service encounters and real moments. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Basic concepts of service marketing, marketing mix in terms of service sector and capacity and demand management in service marketing. |
| Weekly Detailed Course Contents |
|
| 1 | Purpose of service marketing education and resources related to courses. | | | | 2 | The concept of service and the importance of the service sector. | | | | 3 | Services and classification of services. | | | | 4 | Marketing mix elements in service businesses-Product in service marketing | | | | 5 | Distribution in service marketing. | | | | 6 | Price in service marketing, promotion-advertisement in service marketing | | | | 7 | Sales promotion, public relations, personal selling and direct marketing | | | | 8 | MIDTERM EXAM | | | | 9 | Service marketing and personnel | | | | 10 | Service and customer, physical evidence in service marketing | | | | 11 | Capacity and demand management in service marketing | | | | 12 | Capacity and demand management in service marketing | | | | 13 | Service quality, Service encounters and real moments | | | | 14 | An overview | | | | 15 | Service encounters | | | | 16 | Final examination | | |
|
| Recommended or Required Reading |
| Öztürk, S.A. (2021) Hizmet Pazarlaması, Ekin Publishing |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Practice | 7 | 1 | 7 |
| Discussion | 10 | 1 | 10 |
| Question-Answer | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 4 | 1 | 4 |
| Individual Study for Final Examination | 7 | 1 | 7 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 3 | 2 | 1 | 3 | 3 | 3 | 2 | 3 | | LO2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 4 | 2 | 3 | | LO3 | 2 | 1 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 2 | | LO4 | 3 | 3 | 2 | 3 | 2 | 3 | 3 | 4 | 3 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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