| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | FK215.4B2 | | Seçmeli | 2 | 3 | 3 |
|
| Dersin Seviyesi |
| Ön Lisans |
| Dersin Amacı |
| 1. To give an introduction to the concept of social media and discuss the structure and use of different social media tools 2. Discuss how social media influences different areas of social life 3. Discuss different methods for employing social media in different business settings successfully |
| Dersi Veren Öğretim Görevlisi/Görevlileri |
| Doç. Dr. Savaş KESKİN |
| Öğrenme Çıktıları |
| 1 | To learn fundamental concepts about social media, | | 2 | To understand how Web 2.0 technologies changed the use of the internet | | 3 | To develop a critical understanding about how social media changes social and cultural life | | 4 | To analyze different examples of social media, | | 5 | To design and present a practical project about the use of social media in a business setting. |
|
| Öğrenim Türü |
| Normal Education |
| Dersin Ön Koşulu Olan Dersler |
| None |
| Ders İçin Önerilen Diğer Hususlar |
| none |
| Dersin İçeriği |
| This participatory and discussion-oriented course explores the use of social media for political goods regarding its tactics, its strategies and its goals. This course will rely on both a survey of the existing theory and scholarship on social media activism, as well as close analyses of actual activist practices within both old and new media and on a local, national and global scale. Special attention will be paid to questions of choreography, impacts of medium on creativity and efficacy and finally questions the value of media activism as both an aesthetic and political activity. |
| Haftalık Ayrıntılı Ders İçeriği |
|
| 1 | Introduction to social media | | | | 2 | Web 1.0. The Internet in1990s | | | | 3 | Web 2.0 | | | | 4 | Social network sites (SNS) | | | | 5 | blogs | | | | 6 | Micro-Blogs | | | | 7 | Location-based services | | | | 8 | midterm exam | | | | 9 | Social media use in Turkey | | | | 10 | Use of social media in business settings | | | | 11 | Groundswell | | | | 12 | Social Media and Marketing | | | | 13 | presentation project | | | | 14 | Corporate Account Management | | | | 15 | Reading and developing account management metrics | | | | 16 | final exam | | |
|
| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
| -Weekly reading and monitoring resources will be shared by the instructor. |
| Planlanan Öğrenme Aktiviteleri ve Metodları |
|
| Değerlendirme | |
| Midterm Examination | 1 | 100 | | TOPLAM | 100 | |
| Final Examination | 1 | 100 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | | Staj Durumu | | none |
|
| İş Yükü Hesaplaması |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 11 | 11 |
| Individual Study for Final Examination | 1 | 20 | 20 |
|
| Program ve Öğrenme Çıktıları İlişkisi |
| ÖÇ1 | 5 | 2 | 5 | 3 | 4 | 3 | 5 | 4 | 5 | 5 | 5 | | ÖÇ2 | 5 | 5 | 3 | 5 | 3 | 3 | 2 | 4 | 4 | 3 | 5 | | ÖÇ3 | 2 | 2 | 4 | 3 | 5 | 3 | 3 | 3 | 4 | 5 | 5 | | ÖÇ4 | 3 | 1 | 5 | 2 | 4 | 4 | 5 | 2 | 3 | 3 | 4 | | ÖÇ5 | 5 | 4 | 5 | 5 | 5 | 2 | 5 | 1 | 1 | 4 | 5 |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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