| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | FK210.2B | Media Analysis | Seçmeli | 2 | 4 | 3 |
|
| Dersin Seviyesi |
| Ön Lisans |
| Dersin Amacı |
| to provide a conceptual and theoretical insight to media analysis techniques |
| Dersi Veren Öğretim Görevlisi/Görevlileri |
|
| Öğrenme Çıktıları |
| 1 | to define media analysis techniques. | | 2 | to identify and classify the media systems in a global context. | | 3 | to acquire the necessary intellectual and analytical skills in order to critically evaluate the influence of the media texts. | | 4 | to develop media literacy skills towards different types of media texts as well as skills in researching and writing. | | 5 | to list key academic theories and approaches concerning the production and circulation of meaning in media texts. | | 6 | to develop skills of both independent researching and working as a part of a team as well as improving skills of oral and written presentation. |
|
| Öğrenim Türü |
| Normal Education |
| Dersin Ön Koşulu Olan Dersler |
|
| Ders İçin Önerilen Diğer Hususlar |
| none |
| Dersin İçeriği |
| This is a second year course, which reviews the approaches and methods of media analysis for PR students. The course is designed to provide an in-depth look at some of the topical areas in media analysis, and to introduce key applications of media theories to everyday life scenarios. The course content is concerned with discussing and analysing the shared meanings produced and circulated in a range of media texts including print and audio/visual material such as news texts, advertisements, films etc. |
| Haftalık Ayrıntılı Ders İçeriği |
|
| 1 | Introduction to course content and key concepts | | | | 2 | Culture and the media | | | | 3 | The culture industry reconsidered | | | | 4 | Approaches to media analysis | | | | 5 | Medium theory and its critiques | | | | 6 | Language, register, genre | | | | 7 | midterm exam | | | | 8 | Ways of reading media texts: encoding/decoding | | | | 9 | Semiotics: myth and meaning | | | | 10 | Meaning construction workshop | | | | 11 | Research and analysis workshop | | | | 12 | Hegemony, power and representation | | | | 13 | Discourse theory and discourse analysis | | | | 14 | final exam | | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
| - |
| Planlanan Öğrenme Aktiviteleri ve Metodları |
|
| Değerlendirme | |
| Midterm Examination | 1 | 100 | | TOPLAM | 100 | |
| Final Examination | 1 | 100 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | | Staj Durumu | | none |
|
| İş Yükü Hesaplaması |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 11 | 11 |
| Individual Study for Final Examination | 1 | 20 | 20 |
|
| Program ve Öğrenme Çıktıları İlişkisi |
| ÖÇ1 | | | 5 | | | | | | | | | | ÖÇ2 | | | 5 | | | | | | | | | | ÖÇ3 | | | | | 5 | | | | | | | | ÖÇ4 | | | | | | 5 | | | | | | | ÖÇ5 | | | | | | | | 5 | | | | | ÖÇ6 | 5 | | | | | | | | | | |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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