Bayburt University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
FK213.1B	Social Media	Elective	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

1. To give an introduction to the concept of social media and discuss the structure and use of different social media tools 2. Discuss how social media influences different areas of social life 3. Discuss different methods for employing social media in different business settings successfully

Name of Lecturer(s)

Learning Outcomes

1	To learn fundamental concepts about social media,
2	To understand how Web 2.0 technologies changed the use of the internet
3	To develop a critical understanding about how social media changes social and cultural life
4	To analyze different examples of social media,
5	To design and present a practical project about the use of social media in a business setting.

Mode of Delivery

Normal Education

Prerequisites and co-requisities

Recommended Optional Programme Components

none

Course Contents

This participatory and discussion-oriented course explores the use of social media for political goods regarding its tactics, its strategies and its goals. This course will rely on both a survey of the existing theory and scholarship on social media activism, as well as close analyses of actual activist practices within both old and new media and on a local, national and global scale. Special attention will be paid to questions of choreography, impacts of medium on creativity and efficacy and finally questions the value of media activism as both an aesthetic and political activity.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Introduction to social media
2	Web 1.0. The Internet in1990s
3	Web 2.0
4	Social network sites (SNS)
5	blogs
6	Micro-Blogs
7	midterm exam
8	Location-based services
9	Social media use in Turkey
10	Use of social media in business settings
11	Groundswell
12	Social Media and Marketing
13	presentation project
14	final exam

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

none

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	2	28
Self Study	14	2	28
Individual Study for Mid term Examination	1	11	11
Individual Study for Final Examination	1	20	20
TOTAL WORKLOAD (hours)			90

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11
LO1	5
LO2		5
LO3					5
LO4			5
LO5				5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High