| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | POS209.2B | Marketing and Promotion | Elective | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Basic concepts and topics of service sector and service marketing
to reveal the importance and development of service marketing. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | To learn basic concepts about marketing | | 2 | Define the market concept | | 3 | | | 4 | | | 5 | |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Definitions of marketing and concepts related to marketing, Marketing System,
strategic planning and marketing process, market segmentation, target market,
Market Positioning and Marketing The Micro Circle of Marketing
Marketing Macro Circle, advertising, sales incentive tools Sales management
and personal sales. |
| Weekly Detailed Course Contents |
|
| 1 | General information about marketing and promotion
related concepts. | | | | 2 | General information about marketing and promotion
related concepts. | | | | 3 | Market segmentation, Target market, | | | | 4 | Market Positioning and Marketing Composition | | | | 5 | Micro-Environment of Marketing | | | | 6 | Macro Circumference of Marketing | | | | 7 | sales incentive vehicles | | | | 8 | Ads | | | | 9 | Sales management | | | | 10 | personal sales. | | | | 11 | Marketing System, strategic planning and
marketing process | | | | 12 | Marketing System, strategic planning and
marketing process | | | | 13 | Target audience in 13 promotional campaigns. | | | | 14 | Target audience in 13 promotional campaigns. | | |
|
| Recommended or Required Reading |
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 5 | 5 |
| Individual Study for Final Examination | 1 | 10 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | | LO2 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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