| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA210.3B | Advertising Photography | Elective | 2 | 4 | 4 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| It is the experience of acquiring information and acquiring experience in the basic subjects (desktop product photography, portraiture) that the advertisement will need in photography. |
| Name of Lecturer(s) |
| Öğr. Gör. Gökhan Taş |
| Learning Outcomes |
| 1 | Will have basic knowledge about advertising photography | | 2 | Will know qualities of an advertising photography must have. | | 3 | Can use equipment and apparatus of photography studio. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| This course includes applications and theoretical expression. Glass, food, textile, cosmetics, portraits on subjects such as shooting sets are made. In the theoretical part of the course, the history of advertising photography and fashion photography, the effects on human psychology of color and the basic elements of advertising photography are explained. |
| Weekly Detailed Course Contents |
|
| 1 | History of Photography | | | | 2 | Basic photo info | | | | 3 | Basic photo info | | | | 4 | Differences in advertising photo | | | | 5 | Editing commercial photo | | | | 6 | Creative photo app | | | | 7 | Advertising photo in studio | | | | 8 | Midterm Exam | | | | 9 | Introduction of studio equipment | | | | 10 | Working with different light sources | | | | 11 | Photography of transmissive and reflected products. Shooting techniques and their application. | | | | 12 | Portrait and light balancing in outdoor shooting. | | | | 13 | Portrait photo portrait in studio and lighting. | | | | 14 | Reproduction techniques and applications. | | | | 15 | Reproduction techniques and applications. | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Lesons Nots |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Practice | 14 | 3 | 42 |
| Field Work | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 2 | 2 |
| Individual Study for Final Examination | 1 | 4 | 4 |
| Performance | 1 | 14 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 1 | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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