| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA215.3B | Advertisement Analysis | Elective | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The aim of this course is to enable the students to gain the ability to analyze and to develop a critical perspective based on theoretical knowledge. The aim of the course is to enable the student to make a good examination of the subject, the situation of the market, the characteristics of the society in order to attract the attention of the target group, the culture, aesthetics and visual analysis and help to reach the creative idea of the advertisement. |
| Name of Lecturer(s) |
| Öğr. Gör. Figen Meşeli |
| Learning Outcomes |
| 1 | To be able to solve basic design problems | | 2 | To take into consideration the culture and traditions of the society where it is located in the solution of design and artistic problems | | 3 | Has knowledge about research methods and techniques | | 4 | It follows the works produced by expert designers and advertising agencies in its field worldwide. | | 5 | Develops communication skills by gaining the freedom of expressing himself / herself freely besides his / her professional experience |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| To learn advertising project idea development techniques and applications. To provide the use of cultural information, social values and artistic approaches in advertising. Thus, to teach the community to create awareness about the message or product being advertised.
In the ADVERTISING ANALYSIS course, research and brief concept in the advertising design process, market and competitor analysis, the definition of the target audience, the importance of demographic characteristics and cultural facts in terms of advertising strategy, the effectiveness of advertising on sales or awareness are explained with examples. As a graphic designer, they gain theoretical knowledge about advertising sector. Visual elements and cause-effect relationships in advertising, social responsibility of advertising are explained and critical thinking skills about media and advertisements are also gained. Students make presentations by reviewing the current advertising campaigns. |
| Weekly Detailed Course Contents |
|
| 1 | Meet. Introduction and general information about the course | | | | 2 | What is advertising? How is advertising analysis done? | | | | 3 | What is the target audience? Examples of TV advertising examples and enterprise analysis | | | | 4 | TV ads evaluation and group discussion | | | | 5 | Advertising slogans and analysis. | | | | 6 | Analysis of selected ad, target audience. questioning visual and creative ideas | | | | 7 | Midterm | | | | 8 | Image ads domestic and foreign examples, group discussion | | | | 9 | Image ads domestic and foreign examples, group discussion | | | | 10 | Press advertising evaluation and group discussion | | | | 11 | Press advertising evaluation and group discussion | | | | 12 | Analysis of selected ad, target audience. visual and creative idea presentation | | | | 13 | Analysis of selected ad, target audience. visual and creative idea presentation | | | | 14 | Analysis of selected ad, target audience. visual and creative idea presentation | | | | 15 | Evaluation of presentations in class environment | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| Lesson Notes |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
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| Workload Calculation |
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| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 8 | 8 |
| Individual Study for Final Examination | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 4 | 5 | 5 | 4 | 3 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 3 | 4 | | LO2 | 3 | 4 | 4 | 5 | 5 | 4 | 3 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 3 | 4 | | LO3 | 3 | 4 | 4 | 5 | 5 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 3 | 4 | | LO4 | 4 | 4 | 4 | 5 | 5 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 3 | 4 | | LO5 | 4 | 5 | 3 | 4 | 3 | 4 | 4 | 5 | 4 | 5 | 5 | 3 | 5 | 5 | 5 | 5 | 4 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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