Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | ÜS1704.1B2 | Public Relations | Elective | 2 | 3 | 2 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
Teaching public relations discipline to students by explaining it's roles, application procedures, lobbyists operations in orgizations. |
Name of Lecturer(s) |
Öğretim Görevlisi Furgan AKDAĞ |
Learning Outcomes |
1 | Presents the advantages of public relations in terms of organizations, and compares it with other disciplines. | 2 | Explains the role of public relations in application of organization cultire in business. | 3 | Definition of public relation basics in terms of social responsibilities. | 4 | Gives the knowledge of how communicate public relations units and their applications. | 5 | Teaches the meaning of business identitiy and ways of increasing reputation. | 6 | Informs the formation steps and development of public realtins discipline. | 7 | Informs the meaning of target group in terms of marketing | 8 | Explains information tools in public relations. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Explaining basic tools and definitions in public relations. Highlighting the iportance of public relations in organizations. |
Weekly Detailed Course Contents |
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1 | Public Relations as a Concept, Public Relations in the World and in Turkey
Historical Development of Relations general information | none | none | 2 | DEFINING PUBLIC RELATIONS | none | none | 3 | Public relations and similar fields | none | none | 4 | Examples of application areas of public relations | none | none | 5 | The development process of public relations | none | none | 6 | The development process of public relations in Turkey | none | none | 7 | The importance of public relations and effective communication | none | none | 8 | Foundation Comminication, Identitiy and Reputation | none | none | 9 | Midterm
Foundation Dignity
| | | 10 | Public relations profession and public relations specialist | none | none | 11 | Planning and processes in public relations | none | none | 12 | Target Population Basics | none | none | 13 | Environment and tools in internal public relations and external public relations | none | none | 14 | Importance of PR and press for marketing purposes | none | none |
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Recommended or Required Reading |
Public Relations: Strategies and Tactics, Dennis Wilcox, Geln Cameron, Pearson, 11. Edition
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product, Richard Laermer, Michael Prichinello, Bloomberg Press; 1st edition, 2003.
Halkla İlişkilerin El kitabı, Alison Theaker,Medicat, İstanbul.
İşletmelerde Halkla İlişkiler, Zeyyat Sabuncuoğlu, Alfa Aktüel Basım Yayın, 10.Baskı,Bursa.
Halkla İlişkiler Kampanyaları,Ceyda Aydede, Medyacat yayınları, İstanbul. |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 2 | 28 |
Self Study | 14 | 2 | 28 |
Individual Study for Mid term Examination | 1 | 5 | 5 |
Individual Study for Final Examination | 1 | 6 | 6 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | | | | | | | | | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | | | | LO4 | | | | | | | | | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | | | | | | | | | LO7 | | | | | | | | | | | | | | | | | | | | | | LO8 | | | | | | | | | | | | | | | | | | | | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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