BAYBURT University Information Package / Course Catalogue

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Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
BT208.3B2E-TradeElective244
Level of Course Unit
Short Cycle
Objectives of the Course
Eliminating the information lacks about Internet Applications and defining the concepts about e-Marketing Applications
Name of Lecturer(s)
-
Learning Outcomes
1With the basic knowledge about e-commerce, predisposition is gained to the implementations in this domain.
2Concept of e-marketing is defined.
3Concept of digital marketing and mobil marketing are identified.
4Integration of social networks and marketing is discussed.
Mode of Delivery
Normal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Definition of Electronic Commerce/Types/ Historical Development/ Definition of Internet/ Introduction to Internet marketing/ Marketing Resezrch on The Internet/ Payment Systems On Internet/ Examples of Applications
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to E-commerce
2The internet infrastructure: The internet and the World Wide Web
3Selling on the web: Revenue models and building a web presence
4Marketing on the web
5Business to Business Activities: Improving efficiency and reducing costs
6Business to Business Activities: Improving efficiency and reducing costs
7Social Networking
8Mobile Commerce
9The environment of E-commerce: Legal, ethical and tax issues
10E-commerce software
11E-commerce software
12E-commerce software
13E-commerce software
14E-commerce software
15Exam
16Exam
Recommended or Required Reading
-
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Individual Study for Mid term Examination14342
Individual Study for Final Examination14456
TOTAL WORKLOAD (hours)128
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10		PO
11		PO
12		PO
13		PO
14		PO
15
LO1           2   
LO2           2   
LO3           2   
LO4           2   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High