BAYBURT University Information Package / Course Catalogue

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Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
İP114.2B2Public RelationsElective124
Level of Course Unit
Short Cycle
Objectives of the Course
The aim of the Public Relations course is to provide students with the ability to manage effective communication between institutions or organizations and various stakeholders by improving their communication skills, strategic thinking abilities and relationship management skills.
Name of Lecturer(s)
Öğr. Gör. Rüveyde PABUÇCU
Learning Outcomes
1Understanding communication principles, developing written and verbal communication skills and applying effective communication strategies.
2Gaining skills in creating strategic public relations plans, determining target audiences and developing communication strategies.
3Developing skills in preparing press releases, managing media relations and maintaining relations with the press effectively.
4Acquiring knowledge and skills in creating brand identity, determining brand management strategies and brand communication planning.
Mode of Delivery
Normal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course teaches students the basic concepts, methods and techniques of public relations, while also covering topics such as directing public perception, crisis communication, brand management, media relations, ethical principles and digital public relations.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Communication and public relations in the communication process, communication processes.
2Basic functions of the public relations process.
3General purposes
4General purposes
5Methods and processes used in the public relations process.
6Interpersonal communication, its importance and definitions.
7Duties and responsibilities
8Mid-term Exam
9Types of interpersonal communication and its barriers and difficulties.
10Public relations message
11 Public relations message
12The process of developing personal relationships and behavior.
13 Public relations message
14Understanding and compromise in the communication process.
15an overwiew
Recommended or Required Reading
Halkla İlişkiler,Zeyyat SABUNCUOĞLU,Detay Yayıncılık,İstanbul-2012
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Discussion14228
Question-Answer14228
Self Study14114
Individual Study for Mid term Examination20120
Individual Study for Final Examination30130
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10
LO12232223222
LO22132222222
LO32333222122
LO43232222112
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High