| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | LOJ211.1B2 | International Marketing | Elective | 2 | 3 | 4 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Ability to recognize and ensure the implementation of international marketing strategies |
| Name of Lecturer(s) |
| Öğr. Gör. F. Betül Karaca |
| Learning Outcomes |
| 1 | Basic information about international markets and international marketing is obtained. | | 2 | Recognizing and using the International Marketing Strategies | | 3 | International marketing and global marketing are defined and their differences are understood. | | 4 | Strategies for entering international markets are understood. | | 5 | Competence in solving the positioning problems of global brands in international markets is gained. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| International environmental factors, international marketing research, international marketing strategies
|
| Weekly Detailed Course Contents |
|
| 1 | The basic concepts of international marketing
| | | | 2 | Economic Classification of Countries | | | | 3 | International Economic Environment Assessment | | | | 4 | International Economic Environment Assessment
| | | | 5 | Technological Environment
| | | | 6 | International Marketing and Cultural Relations
| | | | 7 | Culture and Purchasing Behavior
| | | | 8 | Mid-term exam
| | | | 9 | According to Objective and Scope of Market Research Types | | | | 10 | According to Objective and Scope of Market Research Types | | | | 11 | International Marketing Research | | | | 12 | International Marketing Research | | | | 13 | International Marketing Research Process | | | | 14 | International Marketing Strategies
| | | | 15 | International Marketing Strategies
| | | | 16 | Final exam
| | |
|
| Recommended or Required Reading |
| Akat, Ömer. 2009;Uluslararası Pazarlama Karması ve Yönetimi, Bursa |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Question-Answer | 14 | 2 | 28 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 20 | 20 |
| Individual Study for Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 3 | 2 | 3 | 4 | 3 | 3 | 4 | 3 | | LO2 | 3 | 4 | 4 | 2 | 4 | 3 | 4 | 3 | 2 | 3 | | LO3 | 2 | 4 | 3 | 2 | 3 | 4 | 2 | 3 | 3 | 4 | | LO4 | 3 | 3 | 4 | 2 | 4 | 3 | 2 | 4 | 3 | 4 | | LO5 | 4 | 2 | 3 | 2 | 4 | 4 | 4 | 3 | 4 | 2 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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