| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | MS1603.2B2 | Public Relations | Elective | 1 | 2 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Explain the relations ' some main concepts with the public |
| Name of Lecturer(s) |
| Öğr. Gör. Rüveyde PABUÇCU |
| Learning Outcomes |
| 1 | To understand the functions of PR. | | 2 | To understand the topics connected to PR. | | 3 | To have knowledge of communications, inter-communications and event design. | | 4 | To be able to assume the responsibility of PR department. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| With the public a relations concept and an advertisement and propaganda and behavior sciences and her relation, |
| Weekly Detailed Course Contents |
|
| 1 | General purposes | | | | 2 | General purposes | | | | 3 | General purposes | | | | 4 | General purposes | | | | 5 | Duties and responsibilities | | | | 6 | Duties and responsibilities | | | | 7 | Duties and responsibilities | | | | 8 | Mid-term Exam | | | | 9 | Duties and responsibilities | | | | 10 | Public relations message | | | | 11 | Public relations message | | | | 12 | Public relations message | | | | 13 | Public relations message | | | | 14 | With the public and media relations | | | | 15 | Sponsorship | | | | 16 | End-of-term Exam | | |
|
| Recommended or Required Reading |
| Halkla İlişkiler (Prof. Dr. Zeyyat Sabuncuoğlu) |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Discussion | 14 | 1 | 14 |
| Question-Answer | 14 | 1 | 14 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 20 | 20 |
| Individual Study for Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 2 | 3 | | LO2 | 5 | 4 | 4 | 5 | 3 | 4 | 2 | 3 | 4 | 3 | | LO3 | 5 | 4 | 4 | 5 | 4 | 3 | 4 | 3 | 2 | 4 | | LO4 | 5 | 4 | 3 | 4 | 3 | 2 | 4 | 4 | 5 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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