Bayburt University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
MS1501.B3.04		Elective	2	4	3

Level of Course Unit

Short Cycle

Objectives of the Course

To critically evaluate media texts, to raise awareness of the messages coming from the media and to encourage students to become active readers rather than passive media, to raise the level of general culture of the individual, to gain understanding and explanation and gain competence, to approach the sources of information with a critical perspective, to make himself equipped with life.

Name of Lecturer(s)

...

Learning Outcomes

1	Describes media texts and construction and consumption processes of media texts.
2	Evaluates media messages based on faith, values and experiences
3	Explains different media texts and their effects on constructing texts.

Mode of Delivery

Normal Education

Prerequisites and co-requisities

...

Recommended Optional Programme Components

...

Course Contents

Conceptual domain of media and media literacy, information society and media literacy; media tools (television, newspapers, magazines, the Internet, social media, etc.); critical reading, critical listening and monitoring; evaluation and analysis of messages; TV commercials, newspaper news, TV programs, web content, etc. examination of media products.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Concepts of media and media literacy, historical development.
2	Media and reality; information society and media literacy.
3	The cultural world of the media industry - the power of the media.
4	Content of media messages; persuasion language, political communication: basic, intermediate and advanced persuasion techniques
5	The effects of media on social, cultural and economic life and its power.
6	The effects of media on social, cultural and economic life and its power.
7	Media tools (television, newspapers, magazines, internet, social media, etc.).
8	Midterm
9	Medyaya güven ve etik.
10	Critical approaches to media literacy.
11	Eleştirel yaklaşım, mesajların değerlendirilmesi ve çözümlenmesi.
12	Examination of media products such as TV commercials, newspaper news, TV programs, web content, etc.
13	TV reklamları, gazete haberleri, TV programları, web içerikleri vb. medya ürünlerinin incelenmesi.
14	General review.
15	General review.
16	Final exam.

Recommended or Required Reading

Bilici, İ., (2018). Medya Okuryazarlığı ve Eğitimi. Nobel Akademik Yay. Öncel-Taşkıran, N.(Ed.) (2013). Medya Okuryazarlığı: Avrupa Profili. Umuttepe Yay. Jols, T.; Thoman, E. (2008). 21.Yüzyıl Okuryazarlığı. Ekinoks Yay. Çiftçi Yeşiltuna, D., (2015). İletişim ve Medya, Nobel Yay., Ankara.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

none

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	9	2	18
Individual Study for Mid term Examination	9	9	81
TOTAL WORKLOAD (hours)			102

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1	5
LO2	5
LO3	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High