| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OP211.1B2 | Marketing | Elective | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Teaching the development of the basic concepts of marketing and marketing process. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Grasp the purpose and the importance of marketing | | 2 | Analyze Marketing Component | | 3 | Learning process for the Marketing Research | | 4 | Establish a link between marketing and social responsibility | | 5 | Understand the importance of the Business Marketing | | 6 | Understanding and interpreting the dynamics of Modern Marketing |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| 1 Basic Concepts in Marketing
2 Marketing Enviroment
3 Market Information and Marketing Research
4 Consumer Behavior
5 Market Segmentation and Target Market Identification
6 Product and Product Strategy
7 Midtermexam
8 Price and Pricing Decisions
9 Promotion Strategies
10 Distribution Channels and Strategies
11 Control Marketing, Social Responsibility and Marketing Ethics
12 Service Marketing
13 International marketing
14 New Approaches to Marketing |
| Weekly Detailed Course Contents |
|
| 1 | Basic Concepts in Marketing
| | | | 2 | Marketing Enviroment
| | | | 3 | Market Information and Marketing Research
| | | | 4 | Consumer Behavior | | | | 5 | Market Segmentation and Target Market Identification
| | | | 6 | Product and Product Strategy
| | | | 7 | Midtermexam | | | | 8 | Price and Pricing Decisions
| | | | 9 | Promotion Strategies
| | | | 10 | Distribution Channels and Strategies | | | | 11 | Control Marketing, Social Responsibility and Marketing Ethics
| | | | 12 | Service Marketing
| | | | 13 | International marketing
| | | | 14 | New Approaches to Marketing | | | | 15 | | | | | 16 | | | |
|
| Recommended or Required Reading |
| Altunışık, Özdemir, Torlak, 2011, Pazarlamaya Giriş, Sakarya Yayıncılık, Sakarya |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 1 | 14 |
| Question-Answer | 14 | 1 | 14 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 3 | 3 |
| Individual Study for Final Examination | 1 | 3 | 3 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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