Bayburt University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
YRL212.6B2	Social Media in Management	Elective	2	4	3

Level of Course Unit

Short Cycle

Objectives of the Course

An effective social media management and Turkey principles of social media management for public institutions in order to ensure to determine.

Name of Lecturer(s)

Öğr. Gör. Murat Küçükşen

Learning Outcomes

1	1. Identify the mutual interaction and principles of Management and Social Media.
2	2. Efficient and effective use of social media in management is taught.

Mode of Delivery

Normal Education

Prerequisites and co-requisities

management sciences

Recommended Optional Programme Components

Course Contents

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Management review
2	Management Approaches
3	Governance in Turkey
4	Social media concept
5	Social Media and Globalization
6	Using Social Media and Turkey
7	Midterm
8	Use of Social Media
9	Social Media and Psychology
10	Social Media and Management
11	Principles of Management in Social Media Use
12	Management, Social Media & Service Marketing
13	Management, Social Media and Participation
14	Impact Assessment of Social Media in Management
15	Impact Assessment of Social Media in Management
16	Final Exam

Recommended or Required Reading

Social Media in Public Administration

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

Yes

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High