Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | YRL213.3B2 | Management and Social Media | Elective | 2 | 3 | 4 |
|
Level of Course Unit |
Short Cycle |
Objectives of the Course |
An effective social media management and Turkey
principles of social media management for public institutions in order to ensure
to determine. |
Name of Lecturer(s) |
Öğr. Gör. Murat Küçükşen |
Learning Outcomes |
1 | 1. Identify the mutual interaction and principles of Management and Social Media. | 2 | 2. Efficient and effective use of social media in management is taught. |
|
Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
management sciences |
Recommended Optional Programme Components |
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Course Contents |
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Weekly Detailed Course Contents |
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1 | Management review | | | 2 | Management Approaches | | | 3 | Governance in Turkey | | | 4 | Social media concept | | | 5 | Social Media and Globalization | | | 6 | Using Social Media and Turkey | | | 7 | Midterm | | | 8 | Use of Social Media | | | 9 | Social Media and Psychology | | | 10 | Social Media and Management | | | 11 | Principles of Management in Social Media Use | | | 12 | Management, Social Media & Service Marketing | | | 13 | Management, Social Media and Participation | | | 14 | Impact Assessment of Social Media in Management | | | 15 | Impact Assessment of Social Media in Management | | | 16 | Final Exam | | |
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Recommended or Required Reading |
Social Media in Public Administration |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | Yes |
|
Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Makeup Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 3 | 42 |
Discussion | 14 | 3 | 42 |
Question-Answer | 14 | 3 | 42 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | 2 | 4 | 5 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 3 | 3 | 4 | 5 | 5 | LO2 | 4 | 3 | 4 | 4 | 2 | 4 | 3 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 4 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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