| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YRL211.6B2 | Public relations | Elective | 2 | 3 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The purpose of this course is to introduce the fundamentals of communication and public relations, explain their roles, and explore their applications at the organizational level. |
| Name of Lecturer(s) |
| Öğr. Gör. İnci SEÇKİN AĞIRBAŞ |
| Learning Outcomes |
| 1 | Explain the difference of public relations from other similar concepts | | 2 | Gain knowledge about the organization of public relations | | 3 | Use active communication formats | | 4 | Understand the importance of public relations within the organization and manage the activities. | | 5 | Gain the ability to realize the communication between the press and the business. | | 6 | Understand the Importance of Public Relations Theories and Models for the Organization | | 7 | TWill be able to evaluate institutional/institutional public relations and its methods. | | 8 | Gains the ability to evaluate the differences between public relations and corporate advertising studies |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| Definition of Public Relations, Historical Development and Close to Public Relations,environment and tools in the public relations process, Importance of Social Responsibility in terms of Public Relations, Organizational Culture and Public Relations |
| Weekly Detailed Course Contents |
|
| 1 | Definition of Public Relations, Historical Development and Close to Public Relations | | | | 2 | Importance of Social Responsibility in terms of Public Relations, Organizational Culture and Public Relations | | | | 3 | Effective Communication in Public Relations | | | | 4 | Objectives and Basic Principles in Public Relations | | | | 5 | The methods and tools used in public relations | | | | 6 | Public Relations in terms of Organization | | | | 7 | midterm | | | | 8 | Public Relations in Organization | | | | 9 | Stages of Management Process in Public Relations | | | | 10 | Target Group in Public Relations | | | | 11 | Media Relations | | | | 12 | Public Relations in Crisis Periods | | | | 13 | Audio-Visual Tools Used in Public Relations | | | | 14 | Application Examples of Public Relations in Enterprises | | | | 15 | Evaluation | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Public Relations C. YAVUZ, Detay Publishing, Ankara, 2006. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 10 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 3 | 2 | 2 | 2 | 3 | 3 | 2 | 2 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | | LO2 | 3 | 3 | 4 | 3 | 2 | 3 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | | LO3 | 2 | 3 | 2 | 3 | 2 | 2 | 2 | 1 | 2 | 1 | 2 | 2 | 1 | 2 | 2 | 2 | | LO4 | 2 | 1 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 2 | 3 | 3 | 2 | 2 | | LO5 | 4 | 2 | 3 | 3 | 3 | 3 | 1 | 1 | 2 | 2 | 1 | 2 | 2 | 2 | 3 | 4 | | LO6 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 2 | 3 | 3 | 4 | | LO7 | 3 | 3 | 3 | 2 | 2 | 2 | 3 | 2 | 2 | 3 | 3 | 2 | 2 | 2 | 3 | 3 | | LO8 | 1 | 3 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 1 | 2 | 2 | 1 | 2 | 3 | 2 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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