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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YRL211.5B2 | Corporate Communication and Correspondence Techniques | Elective | 2 | 3 | 3 |
| | Level of Course Unit | | Short Cycle | | Objectives of the Course | | The aim of this course is to provide professional correspondence, official correspondence rules, form and content, business letters and private letters quickly and effectively. | | Name of Lecturer(s) | | Öğr. Gör. İnci SEÇKİN AĞIRBAŞ | | Learning Outcomes | | 1 | Gains knowledge of Official Correspondence Principles and Form rules. | | 2 | Learns the types of formal writing. | | 3 | Learns the rules to be followed in business writings. | | 4 | Have information about Special Articles, resumes and reference letters. | | 5 | Gain knowledge of document types |
| | Mode of Delivery | | Normal Education | | Prerequisites and co-requisities | | None | | Recommended Optional Programme Components | | None | | Course Contents | | Communication, official correspondence rules and the importance of formal correspondence in corporate communication, types of documents used in businesses, business writings, importance of correspondence, features of an effective official writing, regulations on official correspondence rules of the Prime Ministry, petition, right to information, signature and electronic signature, report and its importance | | Weekly Detailed Course Contents | |
| 1 | Correspondence principles and rules (editing in terms of content in correspondence - editing in terms of expression in correspondence) | | | | 2 | Correspondence principles and rules (Arrangement in terms of grammar and spelling - language and expression disorders) | | | | 3 | Formal rules in official writings | | | | 4 | Formal rules in official writings | | | | 5 | Types of official writing (Petition, Report) | | | | 6 | Types of official writing (minute, form letters, Contract, Specification) | | | | 7 | Midterm | | | | 8 | Types of official writing (Declaration, Writ, Mandatory, Circular, Power of Attorney) | | | | 9 | Formal rules in business writings | | | | 10 | Letter of credit, collection and payments follow-up letters and rejection / acceptance letters, confirmation letters | | | | 11 | Business letter types: Circular, printed advertisement letters, sales letters, Application letters, Order letters | | | | 12 | Condolence and consolation letters, invitations, Congratulatory and Thank you letters, special letter types | | | | 13 | İnformal notes, memorandums, Notices, and background | | | | 14 | Incoming documents, outgoing documents, mailing | | | | 15 | Incoming documents, outgoing documents, mailing | | | | 16 | Final Exam | | |
| | Recommended or Required Reading | | Doç. Dr. Hasan TUTAR and others, of professional correspondence and report preparation techniques. Öztoprak, M.T., (2003).Yazışma Teknikleri.Seçkin Yayıncılık.Ankara | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 14 | 3 | 42 | | Question-Answer | 14 | 1 | 14 | | Individual Study for Mid term Examination | 1 | 10 | 10 | | Individual Study for Final Examination | 1 | 10 | 10 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 2 | 3 | 2 | 1 | 3 | 2 | 1 | 3 | 2 | 2 | 3 | 4 | 3 | 3 | 2 | 1 | | LO2 | 3 | 3 | 3 | 5 | 4 | 3 | 3 | 2 | 3 | 3 | 2 | 2 | 5 | 3 | 1 | 4 | | LO3 | 3 | 3 | 4 | 2 | 4 | 3 | 3 | 3 | 3 | 2 | 2 | 1 | 2 | 2 | 3 | 1 | | LO4 | 3 | 3 | 4 | 2 | 3 | 3 | 3 | 3 | 4 | 3 | 2 | 1 | 4 | 2 | 2 | 2 | | LO5 | 3 | 4 | 2 | 4 | 3 | 3 | 4 | 3 | 4 | 1 | 2 | 3 | 5 | 2 | 3 | 2 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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