| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL402B | Business Policy | Compulsory | 4 | 8 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the lecture is explain the approaches and methods on strategic management and business politics |
| Name of Lecturer(s) |
| Prof. Dr. C. KAHYA |
| Learning Outcomes |
| 1 | Define basic concepts and components concerned with strategic management. | | 2 | Explain basic and functional strategies | | 3 | Apply management strategies in the organizations | | 4 | SWOT analysis in the organization | | 5 | Evaluate strategic evaluation and practices |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The process of strategic management; business strategies; the matrix of finance, production, human resource management and portfolio; case studies, risk and crisis management. |
| Weekly Detailed Course Contents |
|
| 1 | Strategic Management, Related Terms and Concepts | | | | 2 | Strategic Management Process and Elements | | | | 3 | External Environment Analysis | | | | 4 | Business Analysis | | | | 5 | Measurement of Environmental Elements and Condition Determination Matrices | | | | 6 | Strategic Orientation | | | | 7 | Key Strategies and Subgroups | | | | 8 | Top Management Strategies: Corporate Strategies | | | | 9 | Competitive Strategies | | | | 10 | Functional Strategies: Divisional Strategies | | | | 11 | International Strategies | | | | 12 | Techniques Used in Implementation of Management Strategies | | | | 13 | Strategic Management Practices and Case Studies in Businesses | | | | 14 | General evaluation | | |
|
| Recommended or Required Reading |
| 1. Hayri Ülgen, S. Kadri Mirze; İşletmelerde Stratejik Yönetim, Beta Basım Yayım, İstanbul, 2020 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 24 | 24 |
| Individual Study for Final Examination | 1 | 25 | 25 |
| Homework | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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