 |
Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL405B | Marketing Research | Compulsory | 4 | 7 | 7 |
| | Level of Course Unit | | First Cycle | | Objectives of the Course | | To provide basic information for students taking the course to understand and analyse the phenomenon of marketing management. | | Name of Lecturer(s) | | Dr. Öğr. Üyesi Bilal ÇELİK | | Learning Outcomes | | 1 | Prepares marketing programs for a product | | 2 | Defines product, price, promotion and distribution strategies. | | 3 | Takes decisions about product, price, promotion and distribution. | | 4 | Organizes a marketing department. | | 5 | Controls and audits marketing activities. |
| | Mode of Delivery | | Second Education | | Prerequisites and co-requisities | | None | | Recommended Optional Programme Components | | None | | Course Contents | | Decision making and marketing management process stages in marketing, product, product life cycle, new product development, packaging, brand, price and pricing methods, pricing strategies and pricing flexibility, promotion and marketing communication, personal sales and sales management process, e-commerce and Internet marketing, distribution channels and physical distribution, organization of the marketing department, marketing supervision, current issues and case studies in the field of marketing. | | Weekly Detailed Course Contents | |
| 1 | Marketing and Introduction to Marketing Management | | | | 2 | Decision Making in Marketing and Marketing Management Process | | | | 3 | Product, New Product Development Process, Product Life Cycle, Packaging, Brands | | | | 4 | Price and Pricing Methods | | | | 5 | Price Strategies | | | | 6 | Promotion and Marketing Communication | | | | 7 | Personnel Selling and Sales Management Process, Language in Personal Selling, Personal Selling Process and Sales Promotion | | | | 8 | Direct Marketing and Direct Marketing Tools | | | | 9 | E-commerce and Digital Marketing | | | | 10 | Supply Chain Management | | | | 11 | Logistics Management | | | | 12 | Distribution Channels and Physical Distribution | | | | 13 | Organization of the Marketing Department and Marketing Supervision | | | | 14 | Service Marketing | | |
| | Recommended or Required Reading | | 1. Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul
2. Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control, Prentice Hall, New Jersey, USA
3. Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Pazarlama ilkeleri ve Yönetimi. Beta. | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 70 | | Report Presentation | 2 | 30 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 50 | | End Of Term (or Year) Learning Activities | 50 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 14 | 3 | 42 | | Case Study | 5 | 6 | 30 | | Report Presentation | 3 | 15 | 45 | | Self Study | 14 | 3 | 42 | | Individual Study for Mid term Examination | 1 | 20 | 20 | | Individual Study for Final Examination | 1 | 30 | 30 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 1 | 3 | 4 | 3 | 3 | 3 | 2 | 3 | 1 | 4 | | LO2 | 3 | 2 | 3 | 3 | 3 | 2 | 3 | 2 | 3 | 2 | | LO3 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | 3 | 4 | | LO4 | 3 | 3 | 2 | 3 | 2 | 5 | 3 | 4 | 3 | 2 | | LO5 | 3 | 3 | 3 | 3 | 2 | 4 | 4 | 5 | 4 | 3 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |
|
|