| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL305B | Marketing Principles | Compulsory | 3 | 5 | 6 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To understand the marketing concept and to recognize applications of the marketing concept. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilal ÇELİK |
| Learning Outcomes |
| 1 | define some basic marketing principles and concepts. | | 2 | obtain some skills about transforming verbal marketing data to mathematical formulas and explaining these. | | 3 | obtain some skills about solving simple mathematical problems related to marketing and about constructing graphics and diagrams from data. | | 4 | do determination about firms' marketing environment and can do case analysis. | | 5 | use simple models in order to make contact between firms and their environments with the view of marketing. |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Definition and characteristics of marketing, historical development, environmental factors in marketing, strategic marketing plan, customer markets, behavior characteristics of customer and organizational buying decision process, market division, target markets and estimating demand. |
| Weekly Detailed Course Contents |
|
| 1 | definition and characteristics of marketing | | | | 2 | definition and characteristics of marketing | | | | 3 | historical development of marketing | | | | 4 |
environmental factors in marketing, strategic marketing plan | | | | 5 |
environmental factors in marketing, strategic marketing plan | | | | 6 |
environmental factors in marketing, strategic marketing plan | | | | 7 |
environmental factors in marketing, strategic marketing plan | | | | 8 |
customer markets | | | | 9 | Mid-term Exam | | | | 10 |
customer markets | | | | 11 |
behavior characteristics of customer and organizational buying decision process | | | | 12 |
behavior characteristics of customer and organizational buying decision process
| | | | 13 |
behavior characteristics of customer and organizational buying decision process
| | | | 14 |
market division | | | | 15 |
target markets and estimating demand | | | | 16 |
End-of-term exam | | |
|
| Recommended or Required Reading |
| 1. Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul
2. Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control, Prentice Hall, New Jersey, USA
3. Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Pazarlama ilkeleri ve Yönetimi. Beta. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 6 | 84 |
| Individual Study for Mid term Examination | 2 | 17 | 34 |
| Individual Study for Final Examination | 3 | 20 | 60 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 1 | 3 | 1 | 1 | 3 | 3 | 2 | 1 | 3 | | LO2 | 2 | 3 | 2 | 3 | 2 | 2 | 2 | 3 | 3 | 4 | | LO3 | 3 | 3 | 1 | 4 | 3 | 3 | 1 | 1 | 3 | 3 | | LO4 | 2 | 2 | 3 | 2 | 1 | 2 | 4 | 4 | 2 | 4 | | LO5 | 1 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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