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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İKT308B2 | General Marketing | Compulsory | 3 | 6 | 2 |
| | Level of Course Unit | | First Cycle | | Objectives of the Course | | To equip students with the basic knowledge of marketing. | | Name of Lecturer(s) | | | Learning Outcomes | | 1 | define the basic principles and concepts of the marketing. | | 2 | explain the importance of the marketing mix, marketing strategies and policies from the aspect of the marketing activities of the establishments. | | 3 | present the markets in which the organizations will work and the marketing mix they will use according to their goals and targets. | | 4 | determine the relationship between the marketing mix, marketing strategies and policies with the goals, consumer needs and competitor's strategies of the establishment. | | 5 | summarize the marketing goals, targets and plans of the establishment. |
| | Mode of Delivery | | Normal Education | | Prerequisites and co-requisities | | None | | Recommended Optional Programme Components | | None | | Course Contents | | Marketing philosophy-concepts, approaches to marketing and marketing environment, marketing management process, consumer behaviours, determination of target market, product and service policies, price decisions, distrubition channels, physical distribution and promotion decisions. | | Weekly Detailed Course Contents | |
| 1 | Marketing philosophy-concepts | | | | 2 | Marketing philosophy-concepts | | | | 3 | Approaches to marketing, marketing environment and characteristics of marketing problems | | | | 4 | Marketing management process (strategy and strategic management) | | | | 5 | Consumer behaviours and consumer behaviour models | | | | 6 | Determination of target market | | | | 7 | Product and service policies (brand decisions, package) | | | | 8 | Mid-term exam | | | | 9 | Product and service policies (brand decisions, package) | | | | 10 | Price decisions (pricing aims, pricing strategies and pricing policies) | | | | 11 | Price decisions (pricing aims, pricing strategies and pricing policies) | | | | 12 | Distrubition channel, classification of distrubition channels | | | | 13 | Physical distribution and functions of physical distribution | | | | 14 | Promotion methods (advertising, personal selling, public relations, sales promotion and direct marketing) | | | | 15 | Promotion methods (advertising, personal selling, public relations, sales promotion and direct marketing) | | |
| | Recommended or Required Reading | | Altunışık, R., Özdemir, Ş., Torlak, Ö. 2006; Modern Pazarlama, Değişim Yayınları, Geliştirilmiş 4. Baskı, İstanbul.
Mucuk, İ. 2004; Pazarlama İlkeleri, Türkmen Kitabevi, Yenilenmiş 14.Basım, İstanbul.
İslamoğlu, H. ; 2008; Temel Pazarlama Bilgileri, ABP Yayınevi, İzmir.
| | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 14 | 2 | 28 | | Self Study | 14 | 1 | 14 | | Individual Study for Mid term Examination | 1 | 15 | 15 | | Individual Study for Final Examination | 1 | 15 | 15 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 1 | 3 | 3 | 5 | 5 | 3 | 1 | | LO2 | 1 | 2 | 2 | 4 | 3 | 3 | 1 | | LO3 | 1 | 2 | 3 | 5 | 4 | 5 | 1 | | LO4 | 1 | 3 | 2 | 5 | 5 | 3 | 1 | | LO5 | 1 | 2 | 2 | 3 | 3 | 4 | 1 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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