| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | REK207 | | Compulsory | 2 | 3 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course; It is to ensure that institutions and organizations establish positive relations with their relevant environment, and to create an effective and efficient communication/interaction environment. |
| Name of Lecturer(s) |
| Dr. Öğr. Ali Ozan ERKILIÇ |
| Learning Outcomes |
| 1 | Defines the concept of public relations. | | 2 | Explains the position and functions of public relations institutions and organizations. | | 3 | Explain the techniques used in public relations activities. | | 4 | explains the importance of public relations. | | 5 | Understanding the importance of the target audience in public relations, gains proficiency in determining the appropriate target audience. |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Public relations, enlightening the public and making them adopt the works, Creating positive attitudes towards the government in the public, Facilitating the work of the public in their relations with the government. |
| Weekly Detailed Course Contents |
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| 1 | public relations concept | | | | 2 | public relations concept | | | | 3 | the importance of public relations | | | | 4 | the importance of public relations | | | | 5 | the importance of public relations, | | | | 6 | use of public relations in different fields | | | | 7 | use of public relations in different fields | | | | 8 | use of public relations in different fields | | | | 9 | The importance and effects of communication in public relations | | | | 10 | The importance and effects of communication in public relations | | | | 11 | The importance and effects of communication in public relations | | | | 12 | The importance and effects of communication in public relations | | | | 13 | public relations and communication repetition of learned studies exam preparation studies | | | | 14 | public relations and communication repetition of learned studies exam preparation studies | | |
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| Recommended or Required Reading |
| * CANÖZ, Kadir (2010), Saglik Kuruluslarinda Halkla Iliskiler Uygulamalari, Palet Yayinlari, Konya. * KALENDER, Ahmet ve FIDAN, Mehmet (2011), Halkla Iliskiler, Tablet Yayinlari, Konya. * TENGILIMOGLU, Dilaver ve ÖZTÜRK, Yüksel (2011), Isletmelerde Halkla Iliskiler, Sezgin Yayincilik, Ankara. * TORTOP, Nuri (2009), Halkla Iliskilere Giris, Nobel Yayin Dagitim, Ankara. * YATKIN, Ahmet ve YATKIN, Nazan Ümmühan (2012), Halkla Iliskiler ve Iletisim, Nobel Yayin Dagitim, Ankara. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 3 | 3 |
| Final Examination | 1 | 3 | 3 |
| Self Study | 14 | 6 | 84 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 5 | 5 | | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 | | LO5 | 5 | 5 | 5 | 5 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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