| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SYB303B2 | | Compulsory | 3 | 5 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| It is aimed that students skills development about sport marketing improvement, management and control. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuncay ÖKTEM |
| Learning Outcomes |
| 1 | Able to interfix sport and marketing concepts. | | 2 | Able to identification structure and charasteristics of sport marketing | | 3 | Able to comprehend chareteristics and application methods of sport marketing mix | | 4 | Able to develop sport marketing mix | | 5 | Ability to relate sports marketing to other fields |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Analyse of sport markets, consume consumer concept in sport, sport consumer behaviors, implementation, targeting and positioning of sport markets, product, price, distribution, promotion, media usage strategies. |
| Weekly Detailed Course Contents |
|
| 1 | Nature and coverage of sport marketing | | | | 2 | Marketing management and marketing research in sport | | | | 3 | Sport markets | | | | 4 | Sport consumers | | | | 5 | Sport marketing occassions | | | | 6 | Sport marketing strategy | | | | 7 | Sport products | | | | 8 | Midterm Exam | | | | 9 | Pricing in sport | | | | 10 | Distrubution in sport | | | | 11 | Promotion in sport | | | | 12 | Sport services | | | | 13 | Case study in sports marketing | | | | 14 | Case study in sports marketing | | | | 15 | Case study in sports marketing | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| 1- Shilburry, D., Westerbeek, H., Quick, S., Funk D. (2009). Strategic Sport Marketing, third edition. Singapore: Allen & Unvin.
2- Mullin, B.J., Hardy, S., Sutton, W.A. (2000). Sport Marketing. USA: Human Kinetics.
3- Argan, M., Katırcı, H. (2002). Spor Pazarlaması, 2. Baskı. Ankara: Nobel Yayınları. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 8 | 4 | 32 |
| Individual Study for Final Examination | 14 | 4 | 56 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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