| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SYB209B | Sports Marketing and Sponsorship | Compulsory | 2 | 3 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| It is aimed that students skills development about sport marketing improvement, management and control. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuncay ÖKTEM |
| Learning Outcomes |
| 1 | Being able to relate sports and marketing concepts | | 2 | Ability to define the structure and characteristics of sports markets | | 3 | Understanding the characteristics and application methods of sports marketing mix | | 4 | Ability to develop sports marketing mix | | 5 | Ability to relate sports marketing and sponsorship concepts |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Analyse of sport markets, consume consumer concept in sport, sport consumer behaviors, implementation, targeting and positioning of sport markets, product, price, distribution, promotion, media usage strategies. |
| Weekly Detailed Course Contents |
|
| 1 | Nature and coverage of sport marketing | | | | 2 | Marketing management and marketing research in sport | | | | 3 | Sport markets | | | | 4 | Sport consumers | | | | 5 | Sport marketing occassions | | | | 6 | Sport marketing strategy | | | | 7 | Sport products | | | | 8 | Midterm Exam | | | | 9 | Pricing in sport | | | | 10 | Distrubution in sport | | | | 11 | Promotion in sport | | | | 12 | Sport services | | | | 13 | Sport sponsorship | | | | 14 | Sport sponsorship | | | | 15 | Case study analysis in sports sponsorship | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Shilburry, D., Westerbeek, H., Quick, S., Funk D. (2009). Strategic Sport Marketing, third edition. Allen & Unvin. Singapore.
Mullin, B.J., Hardy, S., Sutton, W.A. (2000). Sport Marketing. Human Kinetics. USA:
Argan, M., Katırcı, H. (2002). Spor Pazarlaması, 2. Baskı. Nobel Yayınları. Ankara. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 15 | 2 | 30 |
| Individual Study for Mid term Examination | 8 | 2 | 16 |
| Individual Study for Final Examination | 14 | 2 | 28 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 2 | 1 | 3 | 1 | 1 | | LO2 | 2 | 3 | 1 | 3 | 1 | 1 | | LO3 | 2 | 2 | 1 | 3 | 1 | 1 | | LO4 | 2 | 2 | 1 | 3 | 1 | 1 | | LO5 | 2 | 2 | 1 | 2 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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