| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | Gİ308 | International Marketing | Compulsory | 3 | 6 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to provide the student with the skills of listening, reading and writing in a foreign language by using the professional terminology required by the profession. |
| Name of Lecturer(s) |
| Doç. Dr. Yılmaz Onur ARİ |
| Learning Outcomes |
| 1 | The student learns a foreign language. | | 2 | Use professional terminology. | | 3 | Develop writing skills on a subject in his / her profession. | | 4 | Can understand and rewrote the written documents in the profession. | | 5 | Students will be able to master professional terminology |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| - |
| Course Contents |
| Reading passages related to the field of business |
| Weekly Detailed Course Contents |
|
| 1 | Reading part about business adminastration | | | | 2 | Reading part about business | | | | 3 | Reading part about business | | | | 4 | Reading part of custom business | | | | 5 | Reading part of custom business | | | | 6 | Reading piece about management concept | | | | 7 | Reading piece about management concept | | | | 8 | Midtern | | | | 9 | Reading part of custom business | | | | 10 | Reading part of custom business | | | | 11 | Reading piece on marketing | | | | 12 | Reading piece on marketing | | | | 13 | Reading passage on customs correspondence | | | | 14 | Reading passage on customs correspondence | | | | 15 | Reading passage on Foreign Trade | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Özal, Güven. Mesleki İngilizce. Seçkin Yayıncılık: Ankara. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | English | | Work Placement(s) | | - |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Quiz | 2 | 1 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Discussion | 5 | 1 | 5 |
| Question-Answer | 5 | 1 | 5 |
| Self Study | 3 | 1 | 3 |
| Individual Study for Homework Problems | 1 | 1 | 1 |
| Individual Study for Mid term Examination | 1 | 5 | 5 |
| Individual Study for Final Examination | 1 | 10 | 10 |
| Reading | 5 | 1 | 5 |
| Homework | 3 | 1 | 3 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 1 | 2 | 2 | 5 | 1 | 3 | 2 | 2 | | LO2 | 3 | 3 | 2 | 2 | 4 | 3 | 2 | 3 | 5 | | LO3 | 4 | 2 | 5 | 3 | 3 | 1 | 5 | 2 | 3 | | LO4 | 5 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 2 | | LO5 | 3 | 1 | 2 | 4 | 3 | 3 | 5 | 4 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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