| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | Gİ306 | Customs Tax Tariff Schedule II | Compulsory | 3 | 6 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to get to know marketing at the international level, to understand the forms of entry to international markets and to prepare for the profession by interpreting practices in the field of foreign trade. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuğba Yıldız |
| Learning Outcomes |
| 1 | Understanding the importance of international marketing | | 2 | Analyzing marketing problems that businesses can face in their sectors and solve these problems in global markets | | 3 | Applying the necessary techniques for international marketing practices | | 4 | Defining consumer markets and industrial markets in international scale | | 5 | Understanding how businesses can communicate with their target markets in international scale | | 6 | Analyzing numerical data related with marketing function and observing these informations in international scale | | 7 | Using marketing informations in doing an effective international marketing plan | | 8 | Understanding new marketing trends | | 9 | Understanding new marketing trends |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Within the scope of international marketing; Understanding of international marketing concepts and affecting environmental factors, content of international marketing research and international marketing planning, definition of product, pricing, physical distribution, sales promotion decisions in international marketing, import and export organization in international marketing, information systems in international marketing, place of Turkey in international marketing And the interpretation of commercial developments in the outside world. |
| Weekly Detailed Course Contents |
|
| 1 | Basic Concepts of International Marketing | | | | 2 | Economic Classification of Countries and Evaluation of Economic Environment | | | | 3 | Technological, Political and Legal Environment | | | | 4 | International Marketing and Culture Relationship | | | | 5 | Culture and Purchasing Behaviors | | | | 6 | Types of Market Research by Purpose and Scope | | | | 7 | International Marketing Research Process | | | | 8 | International Marketing Strategies | | | | 9 | Basic Concepts about Electronic Commerce | | | | 10 | Electronic Trade Legislation | | | | 11 | Electronic Contracts and Electronic Signature | | | | 12 | Electronic Commerce Tools | | | | 13 | Electronic Commerce Practices and Methods | | | | 14 | Payment Forms in Electronic Commerce | | | | 15 | final exam | | |
|
| Recommended or Required Reading |
| 1. Prof.Dr. Erdoğan Taşkın, International Marketing, Türkmen Bookstore, 2012, Istanbul.
2. Prof. Dr. Mehmet Karafakioğlu, International Marketing Management, Beta Publications, 2012, Istanbul |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 7 | 2 | 14 |
| Individual Study for Final Examination | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 1 | 5 | 2 | 4 | 3 | 2 | 3 | | LO2 | 2 | 3 | 5 | 4 | 4 | 3 | 4 | 4 | 4 | | LO3 | 5 | 4 | 3 | 5 | 4 | 5 | 2 | 4 | 3 | | LO4 | 2 | 2 | 2 | 3 | 3 | 4 | 2 | 3 | 4 | | LO5 | 3 | 3 | 3 | 3 | 4 | 5 | 4 | 2 | 3 | | LO6 | 2 | 4 | 2 | 3 | 1 | 4 | 3 | 2 | 1 | | LO7 | 3 | 3 | 3 | 1 | 4 | 5 | 3 | 3 | 5 | | LO8 | 2 | 3 | 2 | 3 | 3 | 5 | 3 | 3 | 2 | | LO9 | 3 | 3 | 3 | 3 | 3 | 5 | 3 | 2 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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