| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | Gi207 | International Business | Compulsory | 2 | 3 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to introduce the students with the basic concepts of international business management, inform about foreign market entry strategies. Students will gain the ability to interpret the national differences in poltical economy and culture and the implications for ethical decision making. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | Ability of transfering information, ideas, problems and solutions to listeners who have idea about the issue | | 2 | Ability of adapting capabilities for level of introduction to a job in a general workplace including information sector | | 3 | Ability of learning required for working in an advanced level with enough degree of independence. | | 4 | Ability of developing information technologies. | | 5 | To act in accordance with ethical and social values in the processes of collecting, interpreting, disseminating and applying data on international business. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| International businesses, Multinational Businesses, Transnational Businesses |
| Weekly Detailed Course Contents |
|
| 1 | Fundamentals of International Business, Globalization of markets and production. | | | | 2 | Global Economy And Economic Integrations, shifts in environmental factors | | | | 3 | Political economy and international business plans | | | | 4 | Multinational companies and theoretical approaches. | | | | 5 | Culture, cultural differences and and effects on business decisions. | | | | 6 | International, multinational and supranational firm strategies and comparisons. | | | | 7 | MAnaging international businesses.International Political Risk and Negotiation Analysis | | | | 8 | Mid-term eaxam | | | | 9 | Foreign market entry strategies and entry modes-exporting, licensing, direct investment. | | | | 10 | Financial and human resource management in international businesses | | | | 11 | Strategic Management and decision making | | | | 12 | Internationalization of Companies and planning. | | | | 13 | Developing countries and globalization. Trends and shifts. | | | | 14 | Future of international business, probşems and shifts in the world economy. | | | | 15 | CAses, ethical issues discussion and general review. | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Esin Can Mutlu, Uluslararası İşletmecilik, 2017, Beta Basım Yayım and Course notes.
Göktaş, B. (2023). Uluslararası Pazarlama Yönetimi. Efe Akademi. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 2 | 15 | 30 |
| Individual Study for Final Examination | 3 | 15 | 45 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | | LO2 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | | LO3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO4 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | | LO5 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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