| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | UT302B | International Strategic Management | Compulsory | 3 | 6 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The main objective of the course is to provide the students with a general framework of how to develop and implement strategies at company and business level. In this framework, managers will be able to understand how they can manage uncertainty conditions, develop strategies and make decisions that will shape the future. |
| Name of Lecturer(s) |
| Prof. Dr. Cem KAHYA |
| Learning Outcomes |
| 1 | Gaining knowledge about competition strategies, functional strategies, general environmental analysis, competitor analysis, market analysis, competition analysis, business analysis, Swot analysis | | 2 | Gain the ability to use acquired analytical skills in management function | | 3 | Awareness about human resources strategies | | 4 | Ability to analyze competition strategies and competition conditions learned and acquired business positioning |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| At the end of the course, students will be able to describe the main drivers and consequences of the globalizing economy, reveal and evaluate the management characteristics of international companies, describe each step in the globalization process of companies, identify the existing problems in the coordination of the activities of international companies, characterize various options for structuring the organization, organizational culture and control of international companies. will be able to evaluate connections such as international mergers and acquisitions, define competitive strategies in international markets and interpret the relevant strategic path and development of the selected branches by testing them according to their usability. |
| Weekly Detailed Course Contents |
|
| 1 | Basic Concepts of International Strategic Management | | | | 2 | Strategy in International Business | | | | 3 | Strategy Development Process and Strategy Analysis | | | | 4 | Objectives, Priorities of Management and Values | | | | 5 | External Environmental Analysis: Opportunities and Threats | | | | 6 | Internal Environment Analysis: Superiority and Weaknesses | | | | 7 | Strategic Alternative Analysis and Strategy Selection | | | | 8 | Midterm exam | | | | 9 | Strategic Alternative Analysis and Strategy Selection | | | | 10 | Types of Strategy | | | | 11 | Strategic Management Techniques | | | | 12 | Management in Crisis Periods | | | | 13 | Strategic Management in Small Business | | | | 14 | Strategy Development in Service Businesses | | | | 15 | Strategic Management in Nonprofits | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| -Strategic Management, Concepts and Cases/11th Ed., Fred R.David Pearson,Prentice Hall,2005 -İşletmelerde Stratejik Yönetim, H.Ülgen.; S.K.Mirze, Literatür 2004 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Quiz | 2 | 2 | 4 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 1 | 15 | 15 |
| Individual Study for Final Examination | 1 | 20 | 20 |
| Individual Study for Quiz | 2 | 10 | 20 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 2 | 4 | 4 | 2 | 3 | 4 | 4 | 5 | 3 | | LO2 | 4 | 5 | 1 | 3 | 3 | 2 | 3 | 4 | 3 | 5 | | LO3 | 2 | 3 | 4 | 2 | 3 | 1 | 3 | 5 | 3 | 4 | | LO4 | 5 | 3 | 2 | 4 | 4 | 1 | 2 | 4 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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