| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YÖN306 | Electronic Business | Compulsory | 3 | 6 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to examine the understanding and applications of new business within electronic market structure. Students who complete this course will be able to have an understanding of the Internet and related technologies involved in intra-organizational and inter-organizational business processes. In addition, students will be familiar with the organizational strategy development process in the context of electronic business administration. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | Analytical thinking has the knowledge and skills to use contemporary methods and technologies of business, especially information technologies. | | 2 | Have the ability to grasp the local, national, international and global dimensions of business management | | 3 | Businesses have information about acquisition of information and ability to apply in the context of supply chain management and marketing within the scope of electronic commerce. | | 4 | Students will gain the ability to analyze the impact of the Internet and related technologies on organizational processes, as well as have knowledge of their areas of application. |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
|
| Weekly Detailed Course Contents |
|
| 1 | Introduction to Business in Electronic Media | | | | 2 | Framework of Business in Electronic Media | | | | 3 | Analysis of External Market of The Business Environment | | | | 4 | Internal Analysis of the Business | | | | 5 | Determination of Strategy Preferences in Business in Electronic Media | | | | 6 | Achieving a Competitive Advantage | | | | 7 | Entry the New Markets | | | | 8 | Creation and Protection of Value (MIDTERM EXAM) | | | | 9 | Selection of the Right Strategy for Business in Electronic Media | | | | 10 | Choosing the right strategy for Relations with Suppliers | | | | 11 | Choosing the right strategy for Relations with users | | | | 12 | Transition from wired e-commerce to mobile e-commerce | | | | 13 | Implementation of Strategy in Business in Electronic Media | | | | 14 | The Effects of Electronic Business on Enterprise and Social Life | | | | 15 | Sample Cases (FINAL SINAVI) | | | | 16 | | | |
|
| Recommended or Required Reading |
| * Erbaşlar, Gazanfer, Dokur, Şükrü Elektronik Ticaret, Nobel Basın Yayın, 2008, İstanbul *Evans, A., Martin, K., and Poatsy, M.A. (2015).
* e-Business Strategies: Creating Value through Electronic and Mobile Commerce, Tawfik Jelassi and Albrecht Enders, FT Prentice Hall, Thirth Edition, ISBN: 9780273710288, 2008.
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Homework | 1 | 20 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 14 | 3 | 42 |
| Self Study | 10 | 3 | 30 |
| Individual Study for Mid term Examination | 1 | 3 | 3 |
| Individual Study for Final Examination | 1 | 3 | 3 |
| Homework | 1 | 4 | 4 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 5 | 5 | 5 | | LO2 | 4 | 4 | 4 | 4 | 4 | 4 | | LO3 | 5 | 5 | 5 | 5 | 4 | 4 | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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