| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YÖN306B | Electronic Business | Compulsory | 3 | 6 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to examine the understanding and implementation of new trade within the electronic market structure. Students who complete this course will be able to understand the internet and related technologies involved in intra- and inter-institutional business processes. In addition, students will know the process of organizational strategy development in the context of electronic commerce management. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | Analytical thinking has the knowledge and skills to use contemporary methods and technologies of business, especially information technologies. | | 2 | Have the ability to grasp the local, national, international and global dimensions of business management | | 3 | Businesses have information about acquisition of information and ability to apply in the context of supply chain management and marketing within the scope of electronic commerce. | | 4 | Students will gain the ability to analyze the impact of the Internet and related technologies on organizational processes, as well as have knowledge of their areas of application. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| E-business, VE-entrepreneurship, E-marketing, Social Media, Digital Entrepreneurship, Internet Entrepreneurship |
| Weekly Detailed Course Contents |
|
| 1 | Introduction to Business in Electronic Media | | | | 2 | Framework of Business in Electronic Media | | | | 3 | Analysis of External Market of The Business Environment | | | | 4 | Internal Analysis of the Business | | | | 5 | Determination of Strategy Preferences in Business in Electronic Media | | | | 6 | Achieving a Competitive Advantage | | | | 7 | Entry the New Markets | | | | 8 | MIDTERM EXAM | | | | 9 | Selection of the Right Strategy for Business in Electronic Media | | | | 10 | Choosing the right strategy for Relations with Suppliers | | | | 11 | Choosing the right strategy for Relations with users | | | | 12 | Transition from wired e-commerce to mobile e-commerce | | | | 13 | Implementation of Strategy in Business in Electronic Media | | | | 14 | The Effects of Electronic Business on Enterprise and Social Life | | | | 15 | Business in the Digital Era | | |
|
| Recommended or Required Reading |
| * Erbaşlar, Gazanfer, Dokur, Şükrü Elektronik Ticaret, Nobel Basın Yayın, 2008, İstanbul *Evans, A., Martin, K., and Poatsy, M.A. (2015).
* e-Business Strategies: Creating Value through Electronic and Mobile Commerce, Tawfik Jelassi and Albrecht Enders, FT Prentice Hall, Thirth Edition, ISBN: 9780273710288, 2008. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Homework | 1 | 20 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 2 | 1 | 2 |
| Brain Storming | 1 | 1 | 1 |
| Self Study | 10 | 1 | 10 |
| Individual Study for Mid term Examination | 3 | 4 | 12 |
| Individual Study for Final Examination | 3 | 5 | 15 |
| Homework | 5 | 1 | 5 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 4 | 4 | 5 | 4 | 4 | | LO2 | 5 | 1 | 4 | 4 | 2 | 4 | | LO3 | 3 | 5 | 1 | 4 | 4 | 5 | | LO4 | 4 | 4 | 5 | 4 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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