| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YÖN112B | Marketing | Compulsory | 1 | 2 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Understanding the marketing concept and marketing process, learning how to develop marketing opportunities and strategies. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | Understand marketing s importance for enterprises | | 2 | Understand the purpose and role of the marketing function in organisations | | 3 | Understand what is meant by the marketing mix and its elements in goods | | 4 | Understand market segmentation, targeting and product positioning and their implications for marketing practice |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Obtaining basic information about marketing principles. It also provides a foundation for future courses on marketing. |
| Weekly Detailed Course Contents |
|
| 1 | the definition, scope and concept Marketing | | | | 2 | marketing environment | | | | 3 | the ımportance of marketing and the importance of marketing | | | | 4 | the strategy of the marketing and the firm | | | | 5 | management of marketing information system | | | | 6 | industrial marketing | | | | 7 | international markets | | | | 8 | Mid-Term Exam | | | | 9 | Marketing research | | | | 10 | Consumer Markets | | | | 11 | Cosumer Behavior | | | | 12 | Industrial Markets Relations | | | | 13 | Industrial Buying Behavior | | | | 14 | Marketing Research | | | | 15 | General Assesment | | |
|
| Recommended or Required Reading |
| Göktaş. B. (2019). Mal ve Hizmet Pazarlama. İmaj Yayınevi
Prof.Dr. İsmet Mucuk, Türkmen Kitabevi, İstanbul, Pazarlama İlkeleri (2006, 15. Baskı)
Kotler, Philip ,Gary Armstrong, Marketing Management, 2006, 11th edition, Pearson Prentice Hall |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 40 | | Individual Study for Mid term Examination | 15 | 60 | | SUM | 100 | |
| Final Examination | 1 | 60 | | Individual Study for Final Examination | 15 | 40 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 5 | 1 | 5 |
| Self Study | 10 | 1 | 10 |
| Individual Study for Mid term Examination | 3 | 7 | 21 |
| Individual Study for Final Examination | 3 | 7 | 21 |
| Homework | 3 | 6 | 18 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 2 | 2 | 2 | 2 | | LO2 | 1 | 1 | 5 | 1 | 5 | 1 | | LO3 | 3 | 3 | 3 | 3 | 3 | 4 | | LO4 | 4 | 4 | 4 | 4 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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