| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ORG208 | Strategic Management | Compulsory | 2 | 4 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Introduction of basic concepts and principles related to strategic management |
| Name of Lecturer(s) |
| Yrd. Doc. Dr. Emre TEKCE |
| Learning Outcomes |
| 1 | Explains Strategic Management Concepts and Theories | | 2 | To create strategic management mission and vision | | 3 | To be able to analyze business problems that require strategic decision | | 4 | To be able to analyze external and internal factors affecting business strategy | | 5 | To be able to develop strategic solution proposals for business problems |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
|
| Weekly Detailed Course Contents |
|
| 1 | Strategic management and strategic competitiveness | | | | 2 | Analysis of the external environment of the operator | | | | 3 | Analysis of the operator's internal environment (organization) | | | | 4 | Business-level strategies | | | | 5 | The basic dynamics of competitive struggle and competitiveness | | | | 6 | Strategies at the institutional level: Diversification and integration | | | | 7 | Purchasing and restructuring strategies | | | | 8 | MIDTERM | | | | 9 | Corporate Strategies | | | | 10 | Corporate Strategies | | | | 11 | Competition Strategies | | | | 12 | Competition Strategies | | | | 13 | Strategic entrepreneurship | | | | 14 | Strategic entrepreneurship | | | | 15 | Final Exam | | | | 16 | | | |
|
| Recommended or Required Reading |
| • ÜLGEN, Hayri; MİRZE, S. Kadri (2007), Strategic Management in Business, Arıkan Publishing, Istanbul |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Homework | 1 | 20 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | English | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 2 | 28 |
| Practice | 0 | 0 | 0 |
| Question-Answer | 14 | 2 | 28 |
| Field Work | 0 | 0 | 0 |
| Self Study | 10 | 2 | 20 |
| Individual Study for Mid term Examination | 1 | 6 | 6 |
| Individual Study for Final Examination | 1 | 6 | 6 |
| Homework | 1 | 4 | 4 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 2 | 2 | 3 | 2 | 3 | 3 | 3 | 2 | 3 | 3 | 3 | 2 | 3 | 3 | | LO2 | 2 | 3 | 2 | 3 | 3 | 3 | 3 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | 3 | 2 | | LO3 | 3 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 2 | | LO4 | 2 | 3 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | | LO5 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 2 | 2 | 2 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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