| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SY402B | Strategic Management | Compulsory | 4 | 8 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is; explain the strategies that businesses can follow to achieve their long-term goals and examine the factors that affect the success of these strategies. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Seda KIZIL |
| Learning Outcomes |
| 1 | Explains the basic concepts of strategic management | | 2 | Explains the strategic management process | | 3 | Knows the strategies used in strategic management. | | 4 | Defines strategic evaluation and control. | | 5 | Makes SWOT analysis. |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| This course includes the definition of strategic management, Stages and elements of strategic management process, External environment analysis, Internal environmental analysis, Strategic orientation, Business unit (business) strategy, Corporate strategies, International strategies, Techniques used in the implementation of strategies, organizational structure and organizational systems, leadership and strategic change, Strategic evaluation and control, Knowledge, learning and innovation. |
| Weekly Detailed Course Contents |
|
| 1 | Strategic Management, Related Terms and Concepts | | | | 2 | Strategic Management Process and Elements | | | | 3 | Business Analysis | | | | 4 | Strategic Direction | | | | 5 | Basic Strategies and their subgroups | | | | 6 | Top Management Strategies: Corporate Strategies | | | | 7 | Business Management Strategies: Competitive Strategies | | | | 8 | MIDTERM EXAM | | | | 9 | Functional Strategies: Departmental Strategies | | | | 10 | International strategies | | | | 11 | Techniques used in the implementation of strategies | | | | 12 | Implementation of Strategies-1: Business Structures and Systems | | | | 13 | Implementation of Strategies-2: Management Styles Shared Values Human Resources and Business Capabilities | | | | 14 | Strategic Evaluation and Control | | | | 15 | Corporate Governance and Managerial Ethics | | |
|
| Recommended or Required Reading |
| Ülgen, H. Mirze, K. (2010). İşletmelerde Stratejik Yönetim, Beta Yayınevi.
Dinçer, Ö. (2007). Stratejik Yönetim ve İşletme Politikası, Alfa Yayınları.
Eren, E. (2010). Stratejik Yönetim ve İşletme Politikası, Beta Yayıncılık. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 14 | 2 | 28 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 6 | 6 |
| Individual Study for Final Examination | 1 | 8 | 8 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 2 | 3 | 3 | | LO2 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 2 | 3 | 3 | | LO3 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 2 | 3 | 3 | | LO4 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 2 | 3 | 3 | | LO5 | 4 | 4 | 4 | 4 | 5 | 3 | 4 | 4 | 5 | 5 | 3 | 3 | 2 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |