Bayburt University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
SY201B2	Communication and Public Relations in Health Care	Compulsory	2	3	3

Level of Course Unit

First Cycle

Objectives of the Course

To provide knowledge about public relations activities in health institutions. It is aimed to teach the public relations activities, application forms and methods to be carried out in health institutions. It is also aimed to make the given information comprehended with current campaign examples.

Name of Lecturer(s)

Dr.Öğr.Üyesi Sefa Emre YILMAZEL

Learning Outcomes

1	Defines the concept of public relations.
2	Knows the importance of public relations in health services.
3	Knows the techniques used in public relations activities.
4	Explains the position and functions of public relations in health enterprises
5	Discuss the importance of media in public relations studies.

Mode of Delivery

Normal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

This course covers the historical development of public relations, matters that make public relations important in health institutions, recognition and promotion activities of public relations in health institutions, lobbying, corporate advertising, propaganda, organizational structure of public relations, qualifications of public relations specialist,

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition of public relations
2	Historical development of public relations
3	Reasons that reveal the need for public relations in health institutions
4	Purposes pursued in public relations in health institutions
5	Basic principles in public relations in health institutions
6	Tools, materials and methods used in public relations
7	The place of the public relations unit in the general organization in health institutions
8	MIDTERM EXAM
9	Development of public relations program in health institutions
10	Public relations activities in Health Institutions; introduction, recognition
11	Public relations activities in Health Institutions; lobbying, sponsorship, image building
12	Problems encountered in public relations practices in health institutions
13	Problems encountered in public relations practices in health institutions
14	Public relations and reputation management in healthcare organizations
15	FINAL EXAM

Recommended or Required Reading

Hayes, D. C., Hendrix, J. A., Kumar, P. D. (2013). Public relations cases (9. baskı). USA, Okay, A., Okay, A. (2015). Halkla ilişkiler kavram strateji ve uygulamaları (Genişletilmiş 8. baskı). İstanbul: Der Yayınları. Canöz, K. (2013). Sağlık kuruluşlarında halkla ilişkiler uygulamaları (2. baskı). Konya: Palet Yayınları. Grunig James E., (2005)Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar- Editör:Serra Görpe), Tribeca İletişim- Danışmanlık, Rota Yayınları, İstanbul. Okay, A. ve A. Okay (2005). Halkla İlişkiler: Kavram, Strateji ve Uygulamalar, Der Yayınları, İstanbul, Peltekoğlu, F. B. (2007). What is Public Relations? Beta basım yayım, İstanbul Tengilimoğlu, D. (2001). Sağlık kuruluşlarında halkla ilişkiler, Gazi Press., Ankara Theaker, A. (2006). Halkla İlişkilerin Elkitabı, Çev: Murat Yaz, MediaCat, İstanbul

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	1	14
Question-Answer	14	2	28
Self Study	14	2	28
Individual Study for Mid term Examination	2	3	6
Individual Study for Final Examination	3	3	9
TOTAL WORKLOAD (hours)			88

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO1	2	2	2	2	3	1	2	2	3	1	1	2	2	2	1
LO2	2	2	2	2	3	1	2	2	3	1	1	2	2	2	1
LO3	2	2	2	2	3	1	2	2	3	1	1	2	2	2	1
LO4	2	2	2	2	3	1	2	2	3	1	1	2	2	2	1
LO5	2	2	2	2	3	1	2	2	3	1	1	2	2	2	1

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High